M&A Deal Summary |
|
|---|---|
| Date | 2016-08-04 |
| Target | Acxiom Impact |
| Sector | Internet Software and Services |
| Buyer(s) | Zeta Global |
| Sellers(s) | LiveRamp |
| Deal Type | Divestiture |
SEARCH BY
Try For Free 7-Day Free Trial
| Category | Company |
|---|---|
| Founded | 2007 |
| Sector | Internet Software and Services |
| Employees | 1,783 |
| Revenue | 729M USD (2023) |
Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 10 |
| Sector (Internet Software and Services) | 1 of 5 |
| Type (Divestiture) | 1 of 5 |
| State (Arizona) | 1 of 1 |
| Country (United States) | 2 of 10 |
| Year (2016) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2014-01-22 |
ClickSquared
Boston, Massachusetts, United States ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-07-18 |
Boomtrain
San Francisco, California, United States Boomtrain, Inc. is an artificial intelligence powered marketing platform that drives relevant interactions with your users at every touchpoint, increasing engagement with your brand. Boomtrain was founded in 2012 and is based in San Francisco, California. |
Buy | - |
| Category | Company |
|---|---|
| Founded | 2018 |
| Sector | Information Services |
| Employees | 1,400 |
| Revenue | 660M USD (2024) |
LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.
| DEAL STATS | # |
|---|---|
| Overall | 3 of 4 |
| Sector (Internet Software and Services) | 2 of 2 |
| Type (Divestiture) | 3 of 4 |
| State (Arizona) | 1 of 1 |
| Country (United States) | 3 of 4 |
| Year (2016) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2015-05-20 |
Ensono
Downers Grove, Illinois, United States Ensono provides complex managed hosting and cloud infrastructure services to mid-sized enterprises. The company specializes in supporting mission-critical workloads and helping clients manage and migrate between all systems. Ensono’s integrated array of solutions includes the hosting of client-server, mainframe, and cloud computing workloads, as well as database, storage, and managed network services. Ensono was formed in 1969 and is based in Downers Grove, Illinois. |
Sell | $190M |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2018-07-02 |
Acxiom - Marketing Solutions Business
Little Rock, Arkansas, United States Acxiom Corp. - Marketing Solutions Business comprises media, creative, marketing services and analytics capabilities, global scale and consumer insights, with AMS's unrivalled expertise in data management. |
Sell | $2.3B |
