M&A Deal Summary

Nimbus and Zertus Acquire Well Plus Trade

On October 1, 2021, private equity firm Nimbus and Zertus acquired consumer products company Well Plus Trade from HQ Equita

Acquisition Highlights
  • This is Nimbus’ 2nd and Zertus’ 1st transaction in the Consumer Products sector.
  • This is Nimbus’ 11th and Zertus’ 1st transaction in Germany.
Investment Fate
  • Well Plus Trade was sold to a strategic buyer in 2025.

M&A Deal Summary

Date 2021-10-01
Target Well Plus Trade
Sector Consumer Products
Buyer(s) Nimbus
Zertus
Sellers(s) HQ Equita
Deal Type Secondary Buyout

Target

Well Plus Trade

Hamburg, Germany
Well Plus Trade is specializes in the development and the distribution of protein-based sports nutrition and weight management products. Well Plus Trade was founded in 2001 and is based in Hamburg, Germany.

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Buyer(S) 2

DESCRIPTION

Nimbus is a private equity firm focused on investing in medium-sized European businesses with strong market positions. The Firm seeks companies with annual turnover between €20 and €500 million in the industrial, manufacturing, business services, and technical trade sectors. Nimbus was established in 1999 and is based in Zeist, the Netherlands.


DEAL STATS #
Overall 30 of 38
Sector: Consumer Products M&A 2 of 2
Type: Secondary Buyout M&A Deals 3 of 3
Country: Germany M&A 11 of 14
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-24 BontexGeo

Zele, Belgium

BontexGeo is a producing technical textiles and is a supplier of geotextiles and geosynthetics, which are used in infrastructure works and industrial applications to improve technical characteristics and reduce carbon footprint. BontexGeo was founded in 1925 and is based in Zele, Belgium.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-02 Eisenmann

Baden-Wurttemberg, Germany

Eisenmann is a manufacturer of paint and assembly lines, engineered and built more than 2.500 installations all over the globe. Eisenmann was founded in 2020 and is based in Baden-Wurttemberg, Germany.

Buy -
Buyer

Zertus

Hamburg, Germany

Category Company
Founded 1826
Sector Food
DESCRIPTION

Zertus GmbH is an confectioner company produces delicatessen products.


DEAL STATS #
Overall 2 of 3
Sector: Consumer Products M&A 1 of 2
Type: Secondary Buyout M&A Deals 1 of 1
Country: Germany M&A 1 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Zetar

London, United Kingdom

Zetar PLC is a manufacturer of confectionery and natural snacks with a reputation for quality and product innovation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-14 Well Plus Trade

Hamburg, Germany

Well Plus Trade is specializes in the development and the distribution of protein-based sports nutrition and weight management products. Well Plus Trade was founded in 2001 and is based in Hamburg, Germany.

Sell -

Seller(S) 1

SELLER

HQ Equita

Hamburg, Germany

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 1.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

HQ Equita is a private equity firm that targets minority investments in mid-sized companies in German-speaking countries (primarily Germany, Austria and Switzerland). The Firm focuses on growth-oriented companies undergoing consolidation, with sustainable earnings power, and strong market positions. Equity seeks companies with revenues between €50 and €250 million. Equita is a generalist investor, with no sector preferences. The Fis not limited to specific industries. Equita has no limitation on its investment period, enabling it to invest in companies for the long term. The Firm will support a variety of transactions includes succession/ownership changes, group spin-offs, lead-up to IPOs, MBOs, MBIs, take privates, and growth capital financings. HQ Equita is an arm of family owned Harald Quandt Holding GmbH. HQ Equita was formed in 1992 and is based in Hamburg.


DEAL STATS #
Overall 25 of 25
Sector: Consumer Products M&A 1 of 1
Type: Secondary Buyout M&A Deals 10 of 10
Country: Germany M&A 21 of 21
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-10 indevis

Munich, Germany

indevis is a Managed Security Service Providers (MSSP). The Company offers customers of all sizes and from all sectors suitable IT security, network and data centre solutions. With state-of-the-art data centres and a redundant infrastructure, indevis offers the best possible protection against IT security risks and ensures security in a networked world. indevis was founded in 1999 and is based in Munich, Germany.

Buy -