M&A Deal Summary

Zee Entertainment Enterprises Acquires 9X Media Pvt.

On April 29, 2010, Zee Entertainment Enterprises acquired media company 9X Media Pvt. from Kotak Private Equity Group and New Silk Route

Acquisition Highlights
  • This is Zee Entertainment Enterprises’ 1st transaction in the Media sector.
  • This is Zee Entertainment Enterprises’ 1st transaction in India.

M&A Deal Summary

Date 2010-04-29
Target 9X Media Pvt.
Sector Media
Buyer(s) Zee Entertainment Enterprises
Sellers(s) Kotak Private Equity Group
New Silk Route
Deal Type Add-on Acquisition

Target

9X Media Pvt.

Mumbai, India
9X Media Pvt. Ltd. is a television broadcasting company operating 9XM, India’s major Hindi music channel. 9XM combines trendy Bollywood music with its own lovable animated characters, who sizzle up the songs with their non-stop whacky humour.

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Buyer(S) 1

Buyer

Zee Entertainment Enterprises

Mumbai, India

Category Company
Founded 1982
Sector Media
Employees2,486
Revenue 82.9B INR (2025)
DESCRIPTION

Zee Entertainment Enterprises is a television, media and entertainment companies. Zee Entertainment Enterprises is based in Mumbai, Maharashtra.


DEAL STATS #
Overall 1 of 3
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
Country: India M&A 1 of 3
Year: 2010 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-15 Sarthak Entertainment Pvt

Cuttack, India

Sarthak Entertainment Pvt Ltd. is a regional GEC in Odisha, producing highly popular content ranging from serials, reality shows, other non-fiction shows and films. It is Odisha's favourite TV channel touching the lives of the rural and urban, young and old, in every corner of Odisha. It reaches nearly 5 million people every week.

Buy -

Seller(S) 2

SELLER

Kotak Private Equity Group

Mumbai, India

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Kotak Private Equity Group (KPEG) is the private equity investment arm of financial services firm, Kotak Mahindra Group. KPEG looks to invest $20 to $40 million in a variety of mid-sized Indian companies to support expansion, acquisitions, or buyouts KPEG targets businesses with strong management and growth potential operating in fragmented industries. Sectors of interest include life science, retail, media/entertainment, light manufacturing, agriculture, food processing, healthcare, distribution, and IT/software. Kotak is based in Mumbai.


DEAL STATS #
Overall 2 of 18
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 5
Country: India M&A 2 of 17
Year: 2010 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-16 Mahindra Aerospace

Karnataka, India

Mahindra Aerospace is a Mahindra & Mahindra group company set up to capitalize on the opportunities in India's aerospace market. The company aims to become a globally recognized Tier-1 aero components player and manufacturer of light utility aircraft. Mahindra Aerospace was founded in 2008 and is based in Karnataka, Bengaluru.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-01 Manipal Group

Bengaluru, India

Manipal Group is a pioneer in healthcare, Manipal Hospitals is among the top five healthcare providers in India serving over three million patients annually. Its focus is to develop an affordable, high-quality healthcare framework through its multispecialty and tertiary care delivery spectrum and further extend it to homecare. Manipal Group is based in Bengaluru, India.

Buy -
SELLER

New Silk Route

New York, New York, United States

Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

New Silk Route Partners LLC (NSR Partners) is a private equity firm focused on investing in rapidly growing companies in Asia and the Middle East. NSR seeks to fund companies in need of financing to accelerate growth, established businesses looking to enter new verticals, diversified companies trying to unlock value in subsidiaries, and buyouts with growth potential. Sectors of interest include consumer services, infrastructure, communications, IT, manufacturing, engineering, and financial services. New Silk Route was formed in 2006 and has offices in New York City, Mumbai, Bangalore, and Dubai.


DEAL STATS #
Overall 1 of 9
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: India M&A 1 of 8
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-21 Amonix

Seal Beach, California, United States

Amonix is a designer and manufacturer of concentrated photovoltaic (CPV) solar power systems. Amonix was founded in 1989 and is based in Seal Beach, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-18 Kiran Energy

Mumbai, India

Kiran Energy is a developer building a portfolio of grid connected solar photovoltaic power plants within high insolation zones in India. Kiran Energy also has a joint venture with Mahindra & Mahindra called Mahindra Solar One (MSOPL) with a plan to jointly develop solar power projects. Kiran Energy was founded in 2010 and is based in Mumbai, India.

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