M&A Deal Summary

Yellow Wood Partners Acquires Suave

On February 14, 2023, private equity firm Yellow Wood Partners acquired consumer products company Suave from Unilever United States

Acquisition Highlights
  • This is Yellow Wood Partners’ 8th transaction in the Consumer Products sector.
  • This is Yellow Wood Partners’ 9th transaction in the United States.
  • This is Yellow Wood Partners’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2023-02-14
Target Suave
Sector Consumer Products
Buyer(s) Yellow Wood Partners
Sellers(s) Unilever United States
Deal Type Divestiture

Target

Suave

Englewood Cliffs, New Jersey, United States
Suave sells products for women, men and kids in mass retailers and ecommerce platforms. Suave's products include hair and body products including shampoos, conditioners, treatments and serums, styling products, body wash, antiperspirants and deodorants, and skin care. Suave is based in Englewood Cliffs, New Jersey.

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Buyer(S) 1

Buyer

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $35 to $200 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 10 of 11
Sector (Consumer Products) 8 of 9
Type (Divestiture) 5 of 6
State (New Jersey) 1 of 1
Country (United States) 9 of 10
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-17 Beacon Wellness Brands

Newton, Massachusetts, United States

Beacon Wellness Brands markets and sells sexual wellness devices under the PlusOne and Deia brands, which are sold in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business. Beacon Wellness Brands was formed in 2022 and is based in Newton, Massachusetts.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-18 Elida Beauty

United States

Elida Beauty includes brands such as Q-tips, Tigi, Caress, Timotei, Impulse, Monsavon, others (Fissan, Williams, Noxzema, Brylcreem, V05, Lever 2000, Badedas, Matey). In 2022, it became a formalised Global Business Unit within Unilever Personal Care and more brands were added: Alberto Balsam, Brut, Pond's (for North American and Europe only), and St. Ives (for North American and Europe only). The transaction perimeter excludes the Pond's and St. Ives brands sold beyond North America and Europe which will remain in Unilever's Beauty & Wellbeing brand portfolio. Elida Beauty was formed in 2021.

Buy -

Seller(S) 1

SELLER

Unilever United States

Englewood Cliffs, New Jersey, United States
Category Company
Sector Consumer Products
DESCRIPTION

Unilever United States, Inc., is a suppliers of Food, Home and Personal Care products .

DEAL STATS #
Overall 4 of 4
Sector (Consumer Products) 1 of 1
Type (Divestiture) 3 of 3
State (New Jersey) 2 of 2
Country (United States) 4 of 4
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-26 Onnit

Austin, Texas, United States

Onnit is a health and wellness industry in designing multifunctional stacked supplements. Onnit’s lifestyle products address customers’ various supplement, functional nutrition, fitness, mental, and emotional wellness needs. Onnit was founded in 2010 and is based in Austin, Texas.

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