Buyout (LBO, MBO, MBI) • Consumer Products

Yellow Wood Partners Acquires Real Techniques

On August 28, 2018, private equity firm Yellow Wood Partners acquired consumer products company Real Techniques

Acquisition Context
  • This is Yellow Wood Partners’ 4th transaction in the Consumer Products sector.
  • This is Yellow Wood Partners’ 5th transaction in the United States.
  • This is Yellow Wood Partners’ 1st transaction in Illinois.

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M&A Deal Summary

Date August 28, 2018
Target Real Techniques
Sector Consumer Products
Buyer(s) Yellow Wood Partners
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Real Techniques

Libertyville, Illinois, United States
Real Techniques is creating the award-winning brand of makeup tools and accessories at a great value to the beauty obsessed. Real Techniques was founded in 2011 and is based in Libertyville, Illinois.
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Buyer Overview 1

Buyer

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 2.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $15 to $350 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.


Deal Context for Buyer #
Overall 5 of 13
Sector: Consumer Products 4 of 11
Type: Buyout (LBO, MBO, MBI) 2 of 5
State: Illinois 1 of 2
Country: United States 5 of 12
Year: 2018 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-14 Freeman Beauty

Beverly Hills, California, United States

Freeman Beauty is a beauty company, thta offers a wide range of facial masks, dry shampoo, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home. Freeman Beauty was founded in 1976 and is based in Beverly Hills, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-29 Ecotools

Libertyville, Illinois, United States

Ecotools produces 100% cruelty-free and vegan synthetic makeup brushes, sponges, applicators, and bath accessories that are both stylish and eco-friendly. Ecotools is based in Libertyville, Illinois.

Buy -