M&A Deal Summary

Yellow Wood Partners Acquires Beacon Wellness Brands

On March 17, 2022, private equity firm Yellow Wood Partners acquired consumer products company Beacon Wellness Brands from Clio

Acquisition Highlights
  • This is Yellow Wood Partners’ 7th transaction in the Consumer Products sector.
  • This is Yellow Wood Partners’ 8th transaction in the United States.
  • This is Yellow Wood Partners’ 2nd transaction in Massachusetts.

M&A Deal Summary
Date 2022-03-17
Target Beacon Wellness Brands
Sector Consumer Products
Buyer(s) Yellow Wood Partners
Sellers(s) Clio
Deal Type Divestiture

Target

Beacon Wellness Brands

Newton, Massachusetts, United States
Beacon Wellness Brands markets and sells sexual wellness devices under the PlusOne and Deia brands, which are sold in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business. Beacon Wellness Brands was formed in 2022 and is based in Newton, Massachusetts.

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Buyer(S) 1

Buyer

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $35 to $200 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 9 of 11
Sector (Consumer Products) 7 of 9
Type (Divestiture) 4 of 6
State (Massachusetts) 2 of 2
Country (United States) 8 of 10
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 plusOne

Newton, Massachusetts, United States

plusOne provides sexual wellness devices brand in US retail, offering premium quality products at an affordable price across all major FDM retailers. plusOne is based in Newton, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-14 Suave

Englewood Cliffs, New Jersey, United States

Suave sells products for women, men and kids in mass retailers and ecommerce platforms. Suave's products include hair and body products including shampoos, conditioners, treatments and serums, styling products, body wash, antiperspirants and deodorants, and skin care. Suave is based in Englewood Cliffs, New Jersey.

Buy -

Seller(S) 1

SELLER

Clio

Newton, Massachusetts, United States
Category Company
Founded 2001
Sector Consumer Products
DESCRIPTION

Clio designs, develops, manufacturers, and markets personal care, beauty care, and sexual wellness devices and accessories. Clio was founded in 2001 and is headquartered in Newton, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Mergr

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