1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. California >
  6. Yahoo! Acquires BrightRoll

M&A Deal Summary

Yahoo! Acquires BrightRoll

On November 11, 2014, Yahoo! acquired marketing company BrightRoll from Adams Street Partners and Trident Capital for 640M USD

Acquisition Highlights
  • This is Yahoo!’s 2nd transaction in the Marketing sector.
  • This is Yahoo!’s 6th largest (disclosed) transaction.
  • This is Yahoo!’s 94th transaction in the United States.
  • This is Yahoo!’s 52nd transaction in California.

M&A Deal Summary
Date 2014-11-11
Target BrightRoll
Sector Marketing
Buyer(s) Yahoo!
Sellers(s) Adams Street Partners
Trident Capital
Deal Type Add-on Acquisition
Deal Value 640M USD

Target

BrightRoll

San Francisco, California, United States
BrightRoll, Inc. is a programmatic video advertising platform for reaching audiences across desktop, mobile and connected devices.

Search 215,074 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Yahoo!

Sunnyvale, California, United States
Category Company
Founded 1994
Sector Internet Software and Services
Employees9,400
Revenue 5.0B USD (2015)
DESCRIPTION
Entrance to Yahoo's corporate campus in Sunnyvale, California.
Entrance to Yahoo's corporate campus in Sunnyvale, California.

Yahoo! is a provider of internet search tools, content, and communication services. Yahoo! was formed in 1994 and is based in Sunnyvale, California.

DEAL STATS #
Overall 110 of 117
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 105 of 111
State: California M&A 52 of 56
Country: United States M&A 94 of 101
Year: 2014 M&A 17 of 18
Size (of disclosed) 6 of 34
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-03 LittleInc Labs

San Francisco, California, United States

LittleInc Labs, Inc. is a developer and offers a multimedia messaging application for mobile devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-21 Cooliris

San Francisco, California, United States

Cooliris, Inc. is a photo app-maker company allows users to browse photos from across services like Facebook, Dropbox and Flickr as the company shifter focus to a mobile app.

Buy -

Seller(S) 2

SELLER

Adams Street Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1972
PE ASSETS 60.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Adams Street Partners is a diversified, global investment firm that targets direct, fund of funds, and secondary investments. Adams' direct investing group covers co-investments in buyout transactions, as well as growth equity and venture capital commitments. The direct buyout and growth equity team looks to commit $5 to $30 million per transaction. For venture related investments, commitments of $5 to $20 million are provided to companies in the technology, life sciences and technology enabled services sectors. Typically, target companies have received prior financing from early stage venture firms and are seeking additional capital to fund product development and commercialization. Adams Street Partners was formed in 1972 and is based in Chicago, Illinois.

DEAL STATS #
Overall 55 of 101
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 27 of 54
State: California M&A 25 of 44
Country: United States M&A 51 of 93
Year: 2014 M&A 10 of 11
Size (of disclosed) 3 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-04 BoomTown

Charleston, South Carolina, United States

BoomTown is a web-based software company that offers a robust online marketing system for real estate professionals. BoomTown was founded in 2006 and is based in Charleston, South Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-04 PneumRx

Mountain View, California, United States

PneumRx, Inc. is a medical device company focused on the development and commercialization of innovative products to treat emphysema using minimally invasive techniques. PneumRx was formed in 2004 and is based in Mountain View, California.

Sell $475M
SELLER

Trident Capital

San Mateo, California, United States
Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.

DEAL STATS #
Overall 69 of 86
Sector: Marketing M&A 4 of 4
Type: Add-on Acquisition M&A Deals 51 of 63
State: California M&A 24 of 31
Country: United States M&A 65 of 81
Year: 2014 M&A 7 of 8
Size (of disclosed) 4 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-01 Infotrieve

Wilton, Connecticut, United States

Infotrieve is a provider of integrated solution provider for scientific, technical and medical (STM) content management worldwide. Infotrieve specializes in delivering articles and reports from scholarly and professional journals, conference proceedings, standards documentation and more, delivering more than 1 million articles annually.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-13 Appia

Durham, North Carolina, United States

Appia, Inc. is a provider of cross platform, open app store and content marketplace with a catalog of more than 140,000 paid and free titles and relationships with more than 32,000 developers.

Sell -
Mergr

Solution for

Product

Company

Legal