M&A Deal Summary

Xaxis Acquires Triad Retail Media

On October 13, 2016, Xaxis acquired marketing company Triad Retail Media from Onex Falcon and Rockbridge Growth Equity for 300M USD

Acquisition Highlights
  • This is Xaxis’ 2nd transaction in the Marketing sector.
  • This is Xaxis’ largest (disclosed) transaction.
  • This is Xaxis’ 2nd transaction in the United States.
  • This is Xaxis’ 1st transaction in Florida.

M&A Deal Summary
Date 2016-10-13
Target Triad Retail Media
Sector Marketing
Buyer(s) Xaxis
Sellers(s) Onex Falcon
Rockbridge Growth Equity
Deal Type Add-on Acquisition
Deal Value 300M USD

Target

Triad Retail Media

Tampa, Florida, United States
Triad Retail Media is a provider of digital advertising monetization solutions by partnering with ecommerce retailers to provide brand advertisers with access to ad space and the ecommerce shopper universe. Triad Retail Media is based in Tampa, Florida.

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Buyer(S) 1

Buyer

Xaxis

New York, New York, United States
Category Company
Sector Media
DESCRIPTION

Xaxis LLC is a digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Florida) 1 of 1
Country (United States) 2 of 2
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-30 Action Exchange

New York, New York, United States

Action Exchange, Inc. is a provider in mobile app and cross-screen advertising. ActionX work with the biggest transactional brands to drive cross-screen revenue and maximize lifetime value.

Buy -

Seller(S) 2

SELLER

Onex Falcon

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2000
PE ASSETS 4.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Onex Falcon is a mezzanine finance firm that provides junior capital for North American businesses. Falcon looks to provide $30 to $150 million of subordinated debt to companies with EBITDA of at least $10 million. Falcon has no specific industry focus. Investment proceeds are typically used to support LBOs/MBOs, growth and acquisition financings, restructuring, recapitalizations, take privates, and generational ownership transfers. Onex Falcon was formed in 2000 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 23 of 35
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 9 of 15
State (Florida) 1 of 3
Country (United States) 23 of 35
Year (2016) 2 of 5
Size (of disclosed) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-16 ebbo

Rocky Hill, Connecticut, United States

ebbo is a developer and operator of cloud based comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. ebbo was founded in 2001 and is based in Rocky Hill, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-01 WL Plastics

Fort Worth, Texas, United States

WL Plastics, Inc. is a manufacturer of large-diameter polyethylene (“PE”) pipe for sale in the Rocky Mountains and throughout the western half of the United States. WL manufactures PE pipe from 1-24 inches in diameter but focuses its efforts on diameters of at least 4 inches. WL Plastics was founded in 2000 and is based in Fort Worth, Texas.

Sell -
SELLER

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 3 of 8
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (Florida) 1 of 1
Country (United States) 3 of 8
Year (2016) 1 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-01 Quizzle

Detroit, Michigan, United States

Quizzle LLC is a provider of national free credit report and monitoring site.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-07 Purchasing Power

Atlanta, Georgia, United States

Purchasing Power is a voluntary benefits provider for employers, whose services enable employees to purchase large ticket items such as computers, electronics, appliances, and furniture through a monthly payroll deduction. Purchasing Power was founded in 2001 and is based in Atlanta, Georgia.

Sell -
Mergr

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