Rockbridge Growth Equity Mergers and Acquisitions Summary

Growth Capital Firm Profile

In the last 3 years, Rockbridge Growth Equity has acquired 4 companies. It has also invested in 3 others.

Rockbridge Growth Equity’s most common sectors for investment aremarketing (14%) and business services (14%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (47%) and growth capital (24%). In total, Rockbridge Growth Equity has invested in 13 US states. Its largest (disclosed) acquisition occurred in 2006 when it acquired HelloWorld for $32M.

In the last 3 years, Rockbridge Growth Equity has exited 1 company. The Firm’s most common exit type is trade sale (50%). Rockbridge Growth Equity’s largest (disclosed) exit occurred in 2016 when it sold Triad Retail Media for $300M.

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M&A Summary

  • M&A Total Activity38
    • M&A Buy Activity30
    • M&A Sell Activity8
  • Total Sectors Invested 16
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 7
  • M&A Advisors 1

Rockbridge Growth Equity

Rockbridge Growth Equity LLC

The Madison, 4th Floor, 1555 Broadway Street,
Detroit, Michigan 48226
United States
(313) 373-7000
www.rbequity.com
info@rbequity.com

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.


Investment Criteria

Sectors of Interest: Business Services, Consumer Products, Consumer Services, Digital Media, Education, Financial Services, Healthcare Services, Information Technology, Insurance, Internet Software and Services, Leisure, Marketing, Media, Real Estate, Safety/Security, Software

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Secondary Buyout, Stake Purchase

Geographic Preferences: East US, Midwest US, South US, West US, Canada

Transaction Criteria Min Max
Target Revenue 20 -
Target EBITDA 5 25
Investment Size 20 100
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.6/yr) # 22 1 4 2 - 1 30
vol $32M $32M
Sell (0.4/yr) # 6 1 - 1 - - 8
vol $300M $300M
  38

Most Recent M&A

Company Date Value Type
Vici Media, Inc. 2024-06-05 - Growth Capital
Philadelphia, Pennsylvania · www.vicimediainc.com
The Nest Schools, Inc. 2022-09-15 - Growth Capital
Boca Raton, Florida · www.thenestschool.com
Kings III Emergency LLC 2022-09-06 - Secondary Sale
Coppell, Texas · www.kingsiii.com
CheckedUp 2022-01-05 - Growth Capital
New York, New York · www.checkedup.com
Marquis Software Solutions, Inc. 2021-11-30 - Secondary Buyout
Plano, Texas · www.gomarquis.com
Protect Environmental LLC 2021-10-14 - Buyout (LBO, MBO, MBI)
Louisville, Kentucky · www.protectenvironmental.com
Radon Be Gone, Inc. 2021-04-29 - Buyout (LBO, MBO, MBI)
Columbus, Ohio · www.radonbegone.net
RAdata, Inc. 2021-01-14 - Buyout (LBO, MBO, MBI)
Flanders, New Jersey · www.radata.com
Quartile LLC 2020-09-29 - Buyout (LBO, MBO, MBI)
New York, New York · www.quartile.com
Protect America, Inc. 2020-06-17 - Trade Sale
Austin, Texas · www.protectamerica.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Connect America LLC 2011-01-12 Koninklijke Philips - Aging and Caregiving (ACG) business 2021-05-05 4
Bala Cynwyd, Pennsylvania · www.connectamerica.com Amsterdam, Netherlands
Connect America LLC 2011-01-12 Connect America LLC - Patient Access Services 2019-11-21 1
Bala Cynwyd, Pennsylvania · www.connectamerica.com Broomall, Pennsylvania

M&A by Sector

Sector Current # Value All-time # Value
Business Services 1 (8%) - 4 (13%) -
Marketing 2 (15%) - 4 (13%) -
Education 1 (8%) - 3 (10%) -
Financial Services 1 (8%) - 3 (10%) -
Digital Media 1 (8%) - 2 (7%) 32M (100%)
Information Technology 2 (15%) - 2 (7%) -
Internet Software and Services 1 (8%) - 2 (7%) -
Media 1 (8%) - 2 (7%) -
Environmental 1 (8%) - 1 (3%) -
Healthcare Services 1 (8%) - 1 (3%) -
Insurance - - 1 (3%) -
Leisure - - 1 (3%) -
Publishing - - 1 (3%) -
Real Estate - - 1 (3%) -
Safety/Security - - 1 (3%) -
Software 1 (8%) - 1 (3%) -
Total 13 - 30 $32M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 13 (100%) - 30 (100%) 32M (100%)
  Michigan 2 (15%) - 7 (23%) 32M (100%)
  California 1 (8%) - 4 (13%) -
  New York 2 (15%) - 3 (10%) -
  Texas 1 (8%) - 3 (10%) -
  Ohio 1 (8%) - 3 (10%) -
  Pennsylvania 2 (15%) - 2 (7%) -
  Florida 1 (8%) - 2 (7%) -
  Kentucky 1 (8%) - 1 (3%) -
  New Jersey 1 (8%) - 1 (3%) -
  Maryland 1 (8%) - 1 (3%) -
  Georgia - - 1 (3%) -
  Arizona - - 1 (3%) -
  Utah - - 1 (3%) -
Total 13 - 30 $32M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 7 (54%) - 14 (47%) 32M (100%)
Growth Capital 4 (31%) - 7 (23%) -
Stake Purchase - - 4 (13%) -
Secondary Buyout 2 (15%) - 3 (10%) -
Recapitalization - - 1 (3%) -
Venture - - 1 (3%) -
Total 13 - 30 $32M

Exits by Deal Type

Type Total # Value
Trade Sale 3 (38%) 300M (100%)
Secondary Sale 3 (38%) -
Trade Sale - Public Company 1 (13%) -
Unknown 1 (13%) -
Total 8 $300M

Top M&A Advisors

Legal Deals
Honigman
 5

Deal Values

buy # Total
< $100M 1 $32M
TOTAL $32M
Largest HelloWorld, Inc.
$32M (2006-01-01)
sell # Total
$100M to $1B 1 $300M
TOTAL $300M
Largest Triad Retail Media, Inc.
$300M (2016-10-13)

M&A Connections

Deals
Acquired from
Investor(s)
10%
3 (10%)
Exited to
Investor(s)
38%
3 (38%)
Strategic(s)
50%
4 (50%)

Investor Summary

Investor Type

Growth Capital Firm

Size

Large

PE Assets

1.2B USD

Established

2007

Specialist/Generalist

Generalist

Leadership

Brian Hermelin

Co-Founder & Managing Partner

Kevin Prokop

Co-Founder & Managing Partner

Maura Hynes

CFO & CCO

André Martinelli

Head of Portfolio Resources

Steve Linden

Partner

FAQ

When was Rockbridge Growth Equity founded?

Rockbridge Growth Equity was founded in 2007.

What type of investor is Rockbridge Growth Equity?

Rockbridge Growth Equity is a growth capital firm.

Where is Rockbridge Growth Equity headquartered?

Rockbridge Growth Equity is headquartered in Detroit, Michigan.

How much capital does Rockbridge Growth Equity have under management?

Rockbridge Growth Equity has 1.2B USD under management.

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