M&A Deal Summary

Writtle Acquires Loewy Group

On July 19, 2011, Writtle acquired business services company Loewy Group from ABRY Partners and VSS Capital Partners for 100M GBP

Acquisition Highlights
  • This is Writtle’s 2nd transaction in the Business Services sector.
  • This is Writtle’s 0th largest (disclosed) transaction.
  • This is Writtle’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2011-07-19
Target Loewy Group
Sector Business Services
Buyer(s) Writtle
Sellers(s) ABRY Partners
VSS Capital Partners
Deal Type Add-on Acquisition
Deal Value 100M GBP

Target

Loewy Group

London, United Kingdom
A leading market research and branding company that designs, develops and implements integrated marketing, branding and communications/public relations campaigns across a range of media.

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Buyer(S) 1

Buyer

Writtle

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Writtle provides complementary marketing services and communications firms, including several market leaders within their specialized fields. The Company designs, develops, and implements integrated marketing, branding and communications/public relations campaigns across a range of media including advertising, corporate communications, direct marketing, packaging and online services. Writtle serves most major sectors, ranging from consumer goods, entertainment, retail and travel to IT and pharmaceuticals. Writtle is based in London, United KIngdom.


DEAL STATS #
Overall 2 of 2
Sector (Business Services) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 2 of 2
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-22 Arken POP

Newmarket, United Kingdom

Arken POP Ltd. is a plastic product manufacturer involved in designing and manufacturing of purchase displays, off-the-shelf and bespoke poster display solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-23 Creo Retail Marketing

London, United Kingdom

Creo Retail Marketing Ltd. is a specialist in Point of Sale and display products and services for in-store marketing, located in the South East of England .The business is focussed on FMCG, retail and media markets and significantly builds on our capability within the UK market.

Sell -

Seller(S) 2

SELLER

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.


DEAL STATS #
Overall 27 of 103
Sector (Business Services) 4 of 11
Type (Add-on Acquisition) 15 of 53
Country (United Kingdom) 1 of 7
Year (2011) 2 of 4
Size (of disclosed) 24 of 29
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-10 Datapipe

Jersey City, New Jersey, United States

Datapipe provides application management, hosting, professional services and security services for mid to large-sized organizations. Datapipe was formed in 1998 and is headquartered in Jersey City, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-01 Access

Peabody, Massachusetts, United States

Access is a records and information management (RIM) services provider in the United States. Access' complete suite of services includes records storage and document management in both hardcopy and digital formats, data protection (electronic computer media), secure destruction, digital document conversion and breach reporting services. Access was founded in 2004 and is based in Woburn, Massachusetts.

Sell -
SELLER

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1981 and is based in New York City.


DEAL STATS #
Overall 26 of 56
Sector (Business Services) 8 of 12
Type (Add-on Acquisition) 8 of 22
Country (United Kingdom) 2 of 7
Year (2011) 4 of 7
Size (of disclosed) 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-18 Schofield Media Group

Chicago, Illinois, United States

Schofield Media Group is a publisher of 15 business-to-business controlled circulation magazines in the U.S., and U.K. Schofield's magazines cover industry areas such as manufacturing and services, general business, food service, construction, design and healthcare. The funds from the Mezzanine Fund investment were used for Schofield's acquisition of four business-to-business magazines from VNU Business Media Inc.: Restaurant Business; Food Service Network; Retail Merchandiser; and Beverage World

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-20 Strata Decision Technology

Champaign, Illinois, United States

Strata Decision Technology develops, markets and implements web-based financial analytics and performance management software tools used primarily by U.S. hospitals and healthcare systems to enhance their financial planning, budgeting, and reporting processes.

Buy -