M&A Deal Summary

Woolworths Acquires Cellarmasters Group

On March 4, 2011, Woolworths acquired beverage company Cellarmasters Group from Archer Capital for 215M GBP

Acquisition Highlights
  • This is Woolworths’ 1st transaction in the Beverages sector.
  • This is Woolworths’ 0th largest (disclosed) transaction.
  • This is Woolworths’ 4th transaction in Australia.

M&A Deal Summary
Date 2011-03-04
Target Cellarmasters Group
Sector Beverages
Buyer(s) Woolworths
Sellers(s) Archer Capital
Deal Type Add-on Acquisition
Deal Value 215M GBP

Target

Cellarmasters Group

Surry Hills NSW, Australia
Cellarmasters Group comprises five integrated businesses: two leading direct marketing wine club businesses – Cellarmasters in Australia and New Zealand Wine Cellars in New Zealand; an integrated Barossa-based winery, Dorrien Estate; Australia’s largest independent wine bottling operation, Vinpac International, based in the Barossa and the McLaren Vale; and Carters & Assoc., a wine and dry goods distributor in New Zealand.

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Buyer(S) 1

Buyer

Woolworths

Bella Vista, Australia
Category Company
Founded 1924
Sector Retail
Employees201,413
Revenue 67.9B AUD (2024)
DESCRIPTION

Woolworths is a provider of retail stores services. Woolworths was founded in 1924 and is based in Bella Vista, Australia.

DEAL STATS #
Overall 4 of 9
Sector (Beverages) 1 of 2
Type (Add-on Acquisition) 3 of 6
Country (Australia) 4 of 8
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-19 Danks Holdings

Braeside, Australia

Danks Holdings Ltd. is a hardware and garden distributor to independent retailers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-27 Dick Smith Electronics Pty

Chullora, Australia

Dick Smith is an Australian consumer electronics retailer that was founded in 1968 by entrepreneur Dick Smith and became part of the Woolworths group in 1980. Today Dick Smith employs more than 4,500 people across 325 stores in Australia and New Zealand and in fiscal year 2012 reported sales of $1.6 billion.

Sell -

Seller(S) 1

SELLER

Archer Capital

Dawes Point, Australia
Category Private Equity Firm
Founded 1997
PE ASSETS 2.5B AUD
Size Large
Type Sector Agnostic
DESCRIPTION

Archer Capital is an independent private equity firm that targets buyout opportunities in Australia and New Zealand. Archer looks for growth companies with strong market positions. Archer prefers majority investment positions. The Firm will not invest in real estate or businesses with unproven technology. Archer Capital was formed in 1997 and is based in Dawes Point, Australia.

DEAL STATS #
Overall 16 of 29
Sector (Beverages) 2 of 2
Type (Add-on Acquisition) 8 of 16
Country (Australia) 13 of 24
Year (2011) 1 of 4
Size (of disclosed) 4 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-01 Keycorp Pty

Fairfield, VIC, Australia

Keycorp Pty Ltd, Australia’s is a provider of EFTPOS terminal services. The company provides time-critical maintenance services, hardware and software deployment, asset management solutions and embedded software applications.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-09 Brownes Pty

Balcatta, WA,

Brownes has been part of the WA community since 1886 when Edward Browne first started collecting milk.The tradition continues today and we now collect over 130 million litres of milk every year fresh from the South West, making Brownes the state’s largest milk collector.

Buy -
Mergr

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