M&A Deal Summary

Wise Equity Acquires OneTag

On September 14, 2022, private equity firm Wise Equity acquired internet software and services company OneTag

Acquisition Highlights
  • This is Wise Equity’s 1st transaction in the Internet Software and Services sector.
  • This is Wise Equity’s 36th transaction in Italy.

M&A Deal Summary

Date 2022-09-14
Target OneTag
Sector Internet Software and Services
Buyer(s) Wise Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

OneTag

Milan, Italy
OneTag is a technology company specializing in programmatic advertising that manages and optimizes the buying and selling of online ad placements between publishers and advertisers worldwide. Programmatic ad placements are transacted every time consumers browse online content in a real-time auction between sell-side technology, used by publishers, and buy-side technology, used by advertisers. OneTag is based in Milan, Italy.

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Buyer(S) 1

Buyer

Wise Equity

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 1.3B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Wise SGR is a private equity investment firm that seeks middle-market buyout and growth capital investments primarily in Italy. Wise looks to invest €5 to €25 million in companies valued up to €75 million. Wise is a generlist investor and will consider opportunities in a variety of sectors, however the Firm has a preference for companies operating in capital equipment, manufacturing, and services. Wise SGR was formed in 2000 and is based in Milan.


DEAL STATS #
Overall 37 of 43
Sector: Internet Software and Services M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 30 of 32
Country: Italy M&A 36 of 42
Year: 2022 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Special Flanges

Milan, Italy

Special Flanges is a provider in the production of “special” forged components for the industrial equipment market. Special Flanges was founded in 1984 and is based in Milan, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Almac

Viadana, Italy

Almac is a designer and manufacturer of advanced tracked aerial platforms and material‑handling equipment, including scissor lifts, telescopic boom lifts, and crawler carriers. Almac was formed in 2013 and is headquartered in Viadana, Italy.

Buy -