Add-on Acquisition • Marketing

Wildstone Acquires Redext

On September 15, 2022, Wildstone acquired marketing company Redext from GMT Communications Partners

Acquisition Context
  • This is Wildstone’s 1st transaction in the Marketing sector.
  • This is Wildstone’s 1st transaction in Spain.

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M&A Deal Summary

Date September 15, 2022
Target Redext
Sector Marketing
Buyer(s) Wildstone
Sellers(s) GMT Communications Partners
Deal Type Add-on Acquisition

Target Company

Redext

Reyes, Spain
Redext operates a network of large-format advertising billboards around larger cities as well as urban furniture concessions along the eastern coast. Redext was founded in 2005 and is based in Reyes, Spain.
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Buyer Overview 1

Buyer

Wildstone

London, United Kingdom

Category Company
Founded 2010
Sector Marketing
DESCRIPTION

Wildstone is an independent outdoor media infrastructure and has a portfolio of over 3,000 billboards across the UK and Europe, including premium digital billboards located along major roads. Wildstone was founded in 2010 and is based in London, United Kingdom.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Spain 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

GMT Communications Partners

London, United Kingdom

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 3.5B EUR
Size Large
Type Sector Focused
DESCRIPTION

GMT Communications Partners is a specialist private equity firm focused on investments in the media and communications industries. The Firm prefers established companies with strong barriers to entry. Specific sectors of interest include publishing, information services, tv/radio, mobile voice & data networks, out-of-home media, and telecom infrastructure/services. GMT focuses its investment activity across Europe and will consider later stage investments as well as buyouts. GMT Communications Partners is based in London.


Deal Context for Seller #
Overall 28 of 28
Sector: Marketing 3 of 3
Type: Add-on Acquisition 14 of 14
Country: Spain 3 of 3
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-20 Primesight

London, United Kingdom

Primesight is the owner and operator of outdoor advertising panels. Primesight was founded in 1984 and is based in London, United Kingdom

Sell -

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