M&A Deal Summary

Wicks Group Acquires Marketron

On June 8, 2007, private equity firm Wicks Group acquired software company Marketron from Rosewood Capital

Acquisition Highlights
  • This is Wicks Group’s 1st transaction in the Software sector.
  • This is Wicks Group’s 14th transaction in the United States.
  • This is Wicks Group’s 1st transaction in Idaho.
Investment Fate
  • Marketron was sold to a consortium of financial buyers in 2018.

M&A Deal Summary

Date 2007-06-08
Target Marketron
Sector Software
Buyer(s) Wicks Group
Sellers(s) Rosewood Capital
Deal Type Secondary Buyout

Target

Marketron

Hailey, Idaho, United States
Marketron is a provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. Marketron was founded in 1969 and is based in Hailey, Idaho.

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Buyer(S) 1

Buyer

Wicks Group

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Wicks Group is a private equity firm focused on selected segments of the communications, information and media industries. Wicks targets privately held or non-core divisions of large corporations with high-margins, limited competitive environment, and strong cash flow potential. Specific areas of interest include special interest publishing (trade magazines, workplace training, reference publishing, consumer magazines), business information services, (market information, specialized databases, consumer research), television broadcasting, radio broadcasting, newspapers, cable television, and outdoor advertising. The Wicks Group was formed in 1989 and is based in New York City.


DEAL STATS #
Overall 14 of 33
Sector: Software M&A 1 of 2
Type: Secondary Buyout M&A Deals 2 of 7
State: Idaho M&A 1 of 1
Country: United States M&A 14 of 32
Year: 2007 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-01 Penn Foster Group

Scranton, Pennsylvania, United States

Penn Foster Group is a provider of high school diploma, workforce education, and training solutions. The business focuses on adult learners who seek forms of higher education to improve their career skills and employment status. Penn Foster Group was founded in 1890 and is based in Scranton, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-27 CFM Religion Publishing Group

Cincinnati, Ohio, United States

CFM Religion Publishing Group LLC is a provider of book and magazine publishing services.

Buy -

Seller(S) 1

SELLER

Rosewood Capital

Lafayette, California, United States

Category Private Equity Firm
Founded 1985
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rosewood Capital is a private equity firm that targets investments in consumer related industries. Examples include branded consumer products and services, retail, restaurant chains, financial services, and outsourced business services. Investment proceeds are typically used to finance growth or provide liquidity for shareholders. Rosewood Capital was formed in 1985 and is based in San Francisco.


DEAL STATS #
Overall 6 of 12
Sector: Software M&A 1 of 1
Type: Secondary Buyout M&A Deals 2 of 2
State: Idaho M&A 1 of 1
Country: United States M&A 6 of 12
Year: 2007 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-01 Pacific Bioscience Laboratories

Redmond, Washington, United States

Pacific Bioscience Laboratories, Inc. is a innovator in sonic skin care and the creator of the Clarisonic Skin Cleansing System and Clarisonic OpalTM Sonic Infusion Systems.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-14 CapitalSource

Chevy Chase, Maryland, United States

CapitalSource, Inc. is a commercial finance company specialized in to the healthcare, re-discount, finance, real estate, and corporate finance sectors. By combining a broad array of financial products, a large and permanent balance sheet, an execution-focused business model and a commitment to rigorous and thoughtful research and analysis, CapitalSource delivers unique and valuable financial solutions to small to mid-size businesses seeking to grow.

Buy -