Add-on Acquisition • Marketing

WhatCounts Acquires Blue Sky Factory

On July 11, 2011, WhatCounts acquired marketing company Blue Sky Factory

Acquisition Context

This is WhatCounts’ 2nd transaction in the Marketing sector.
This is WhatCounts’ 2nd transaction in the United States.
This is WhatCounts’ 2nd transaction in Maryland.

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M&A Deal Summary
Date	July 11, 2011
Target	Blue Sky Factory
Sector	Marketing
Buyer(s)	WhatCounts
Deal Type	Add-on Acquisition

Target Company

Blue Sky Factory

Baltimore, Maryland, United States

Blue Sky Factory is focused on helping marketing professionals become better marketers, through effective email marketing, social media, and mobile messaging. The Blue Sky Factory team has built its brand on world-class technology, thought leadership, and exceptional client services.

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Buyer Overview 1

Buyer

WhatCounts

Atlanta, Georgia, United States

Category	Company
Founded	2000
Sector	Internet Software and Services

DESCRIPTION

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	2 of 2
State: Maryland	2 of 2
Country: United States	2 of 2
Year: 2011	2 of 2

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