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M&A Deal Summary

WhatCounts Acquires Blue Sky Factory

On July 11, 2011, WhatCounts acquired marketing company Blue Sky Factory

Acquisition Highlights
  • This is WhatCounts’ 2nd transaction in the Marketing sector.
  • This is WhatCounts’ 2nd transaction in the United States.
  • This is WhatCounts’ 2nd transaction in Maryland.

M&A Deal Summary
Date 2011-07-11
Target Blue Sky Factory
Sector Marketing
Buyer(s) WhatCounts
Deal Type Add-on Acquisition

Target

Blue Sky Factory

Baltimore, Maryland, United States
Blue Sky Factory is focused on helping marketing professionals become better marketers, through effective email marketing, social media, and mobile messaging. The Blue Sky Factory team has built its brand on world-class technology, thought leadership, and exceptional client services.

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Buyer(S) 1

Buyer

WhatCounts

Atlanta, Georgia, United States
Category Company
Founded 2000
Sector Internet Software and Services
DESCRIPTION

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Maryland M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2011 M&A 2 of 2
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