WhatCounts - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

WhatCounts M&A Summary

WhatCounts has acquired 2 companies of its own.

WhatCounts has acquired in 1 US state. The Company’s most targeted sectors include marketing (50%).

WhatCounts Ownership

Who owns WhatCounts?

WhatCounts is owned by Zeta Global Holdings. It was acquired on May 5, 2023.

Was WhatCounts formerly PE-backed?

Yes. WhatCounts was formerly owned by 2 private investors.

WhatCounts Business Overview

Where is WhatCounts headquartered?

WhatCounts is headquartered in Atlanta, Georgia.

What sector is WhatCounts in?

WhatCounts is an internet software and services company.

When was WhatCounts founded?

WhatCounts was founded in 2000.

M&A Summary

  • M&A Total Activity1
    • M&A Buy Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 1

WhatCounts

WhatCounts, Inc.

3445 Peachtree Rd NE, Suite 600,
Atlanta, Georgia 30326
United States,
www.whatcounts.com

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 1 - - - - - 1
Sell (0.0/yr) # - - - - - - 0
  1

Most Recent M&A

Company Date Value Type
Blue Sky Factory, Inc. 2011-07-11 - Add-on Acquisition
Baltimore, Maryland · www.blueskyfactory.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 1 (100%) - - -
Total 1 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Maryland 2 - - -
Total 2 - - -

Company Summary

SECTOR

Internet Software and Services

Established

2000

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