WhatCounts - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

WhatCounts M&A Summary

WhatCounts has acquired 2 companies of its own.

WhatCounts has acquired in 1 US state. The Company’s most targeted sectors include marketing (50%).

WhatCounts Ownership

Who owns WhatCounts?

WhatCounts is owned by Zeta Global Holdings. It was acquired on May 5, 2023.

Was WhatCounts formerly PE-backed?

Yes. WhatCounts was formerly owned by 2 private investors.

WhatCounts Business Overview

Where is WhatCounts headquartered?

WhatCounts is headquartered in Atlanta, Georgia.

What sector is WhatCounts in?

WhatCounts is an internet software and services company.

When was WhatCounts founded?

WhatCounts was founded in 2000.

M&A Summary

  • M&A Total Activity1
    • M&A Buy Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 1

WhatCounts

WhatCounts, Inc.

3445 Peachtree Rd NE, Suite 600,
Atlanta, Georgia 30326
United States,
www.whatcounts.com

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 1 - - - - - 1
Sell (0.0/yr) # - - - - - - 0
  1

Most Recent M&A

Company Date Value Type
Blue Sky Factory, Inc. 2011-07-11 - Add-on Acquisition
Baltimore, Maryland · www.blueskyfactory.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 1 (100%) - - -
Total 1 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Maryland 2 - - -
Total 2 - - -

Company Summary

SECTOR

Internet Software and Services

Established

2000

 Subscribe to unlock this and 208,718
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More
1 Week Free Trial Learn More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB

Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.6K Private Equity Firms
  • 201K M&A Transactions
  • 204K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.6K M&A Advisors
    (Investment Banks and Law Firms)
  • 81K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.

Related Lists for WhatCounts

Georgia Companies , Internet Software and Services Companies , United States Companies , Georgia Internet Software and Services Companies , Georgia Internet Software and Services with Acquisitions , Georgia Internet Software and Services with Divestitures

Related Lists for Georgia Companies

Largest Georgia Companies , Acquisitive Georgia Companies , Recently Acquired Georgia Companies , Recently Sold Georgia Companies , Private Georgia Companies , Public Georgia Companies , Acquired Georgia Companies , PE Backed Georgia Companies

Related Lists for Internet Software and Services Companies

Largest Internet Software and Services Companies , Acquisitive Internet Software and Services Companies , Recently Acquired Internet Software and Services Companies , Recently Sold Internet Software and Services Companies , Private Internet Software and Services Companies , Public Internet Software and Services Companies , Acquired Internet Software and Services Companies , PE Backed Internet Software and Services Companies

Related Lists for United States Companies

Largest United States Companies , Acquisitive United States Companies , Recently Acquired United States Companies , Recently Sold United States Companies , Private United States Companies , Public United States Companies , Acquired United States Companies , PE Backed United States Companies
Mergr

Product

Company

Legal