Investment Summary

VMG Partners and Hillhouse Invest In Little Freddie

On November 1, 2018, private equity firms VMG Partners and Hillhouse invested in food company Little Freddie

Investment Highlights
  • This is VMG Partners’ 12th and Hillhouse’s 2nd transaction in the Food sector.
  • This is VMG Partners’ 1st and Hillhouse’s 1st transaction in the United Kingdom.

Investment Summary

Date 2018-11-01
Target Little Freddie
Sector Food
Investor(s) VMG Partners
Hillhouse
Deal Type Stake Purchase

Target

Little Freddie

London, United Kingdom
Little Freddie provides safe food options for children, on and offline. Little Freddie was founded in 2014 and is based in London, United Kingdom.

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Investor(S) 2

Investor

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


DEAL STATS #
Overall 21 of 24
Sector: Food M&A 12 of 14
Type: Stake Purchase M&A Deals 6 of 6
Country: United Kingdom M&A 1 of 1
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-25 Bare Snacks

San Francisco, California, United States

Bare Foods Co. is a maker of baked fruit and vegetable snacks, including bare® Apple Chips, Banana Chips, Coconut Chips, and new Beet Chips, Carrot Chips, and Sweet Potato Chips.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-16 Perfect Snacks

Sorrento Valley, California, United States

Perfect Snacks is a collection of fresh-from-the-fridge protein snacks for the entire family. Inspired by their dad’s recipe, the Keith family founded Perfect Snacks in 2005 and pioneered the Fresh Snacking category with Perfect Bar, The Original Refrigerated Protein Bar. Today, Perfect Snacks continues to lead fresh-snacking innovation with Perfect Bar line extensions and the brand’s newest platforms, Perfect Kids and Perfect Bites.

Sell -
DESCRIPTION

Hillhouse Capital Management is a private investment firm focused on opportunities throughout Asia. The Firm will invest at all company stages, including seed investments, buyouts, and listed equities. Areas of interest include consumer and health. Hillhouse Capital Management is based in Hong Kong.


DEAL STATS #
Overall 5 of 12
Sector: Food M&A 2 of 2
Type: Stake Purchase M&A Deals 1 of 2
Country: United Kingdom M&A 1 of 3
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-21 Magento

Campbell, California, United States

Magento, Inc. is a provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. Magento, Inc. was founded in 1985 and is based in Campbell, California.

Sell $1.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-06 Loch Lomond Whiskies

Alexandria, United Kingdom

Loch Lomond Whiskie is an international branded spirits business with global presence in over 120 countries. The company’s production spans sites across Scotland and is one of the few distillers to have a fully integrated production and supply capability with 2 distilleries at Alexandria in Dunbartonshire and on-site cooperage, Glen Scotia distillery in Campbeltown, Argyll and its own bottling plant in Catrine, Ayrshire. Loch Lomond Whiskies was founded in 1772 and is based in Alexandria, United Kingdom.

Buy -