Buyout (LBO, MBO, MBI) • Food

VMG Partners Acquires KIND Snacks

On January 1, 2008, private equity firm VMG Partners acquired food company KIND Snacks

Acquisition Context

This is VMG Partners’ 3rd transaction in the Food sector.
This is VMG Partners’ 6th transaction in the United States.
This is VMG Partners’ 1st transaction in New York.

Investment Fate

KIND Snacks was sold to management in 2014 for 220M USD.
KIND Snacks was sold to a strategic buyer in 2020 for 5.0B USD.

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M&A Deal Summary
Date	January 1, 2008
Target	KIND Snacks
Sector	Food
Buyer(s)	VMG Partners
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

KIND Snacks

New York, New York, United States

KIND Snacks markets and sells a brand of nutritional bars under the KIND and KIND Plus brand names to natural and mainstream retailers nationwide. KIND has a family of more than 100 snacks that offer solutions for a variety of occasions. All of KIND’s products lead with a nutrient-dense first ingredient – whole nuts, whole grains or whole fruit – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

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Buyer Overview 1

Buyer

VMG Partners

San Francisco, California, United States

Investor Investor

Category	Private Equity Firm
Founded	2005
PE ASSETS	2.6B USD
Size	Large
Type	Sector Focused

DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

Deal Context for Buyer	#
Overall	6 of 24
Sector: Food	3 of 14
Type: Buyout (LBO, MBO, MBI)	3 of 8
State: New York	1 of 4
Country: United States	6 of 23
Year: 2008	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-12-11	Waggin Train Anderson, South Carolina, United States Waggin' Train is a brand of premium, healthy dog treats made from natural ingredients.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2007-12-11

Waggin Train

Anderson, South Carolina, United States

Waggin' Train is a brand of premium, healthy dog treats made from natural ingredients.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-11-13	Robert s American Gourmet Food Sea Cliff, New York, United States Robert's American Gourmet Food LLC (dba Pirate Brands) markets and sells better-for-you, salty snacks to natural and mainstream retailers nationwide. The company offers a variety of natural snacks made from puffed corn and rice, heart-healthy oils and high quality natural seasonings including real aged white cheddar, spinach and kale. Pirate Brands’ products include Pirate’s Booty, Smart Puffs and Tings among others.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-11-13

Robert s American Gourmet Food

Sea Cliff, New York, United States

Robert's American Gourmet Food LLC (dba Pirate Brands) markets and sells better-for-you, salty snacks to natural and mainstream retailers nationwide. The company offers a variety of natural snacks made from puffed corn and rice, heart-healthy oils and high quality natural seasonings including real aged white cheddar, spinach and kale. Pirate Brands’ products include Pirate’s Booty, Smart Puffs and Tings among others.

Buy

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