M&A Deal Summary

Viant Acquires Specific Media

On January 14, 2015, Viant acquired marketing company Specific Media from Francisco Partners

Acquisition Highlights
  • This is Viant’s 1st transaction in the Marketing sector.
  • This is Viant’s 1st transaction in the United States.
  • This is Viant’s 1st transaction in California.

M&A Deal Summary
Date 2015-01-14
Target Specific Media
Sector Marketing
Buyer(s) Viant
Sellers(s) Francisco Partners
Deal Type Add-on Acquisition

Target

Specific Media

Irvine, California, United States
Specific Media is the independent online advertising network, using targeting technologies that enable top corporations to reach specific target audiences on the Web.

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Buyer(S) 1

Buyer

Viant

Boston, Massachusetts, United States
Category Company
Founded 1996
Sector Information Technology
Employees246
DESCRIPTION

Viant Corporation was a pioneer provider of digital/web business solutions.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1

Seller(S) 1

SELLER

Francisco Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1999
PE ASSETS 45.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Francisco Partners' headquarters in San Francisco, California.
Francisco Partners' headquarters in San Francisco, California.

Francisco Partners is a private equity firm focused exclusively on investments in technology and technology-enabled services. Specific areas of interest include semiconductors, capital equipment, electronics components, systems and manufacturing, IT services and business process outsourcing, communications, security and enterprise applications, and infrastructure software. Prospective investment situations include divisional buyouts, growth equity financings, acquisitions of private companies, sponsored mergers and acquisitions, and take-privates. Francisco Partners looks for opportunities where it can commit a minimum of $100 million per investment. Francisco Partners was formed in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 33 of 81
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 21 of 49
State (California) 8 of 19
Country (United States) 26 of 67
Year (2015) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-12 eSolutions

Olathe, Kansas, United States

eSolutions, Inc. is a provider of revenue cycle management software-as-a-service (“SaaS”). The Company’s products assist healthcare providers in automating and enhancing workflow with regard to claims review, editing, and denials/appeals management, as well as eligibility verification and payor connectivity. The Company’s client base is comprised of over 1,100 hospitals, home health and hospice providers, skilled nursing facilities, and durable medical equipment providers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-28 eFront SA

Paris, France

eFront SA provides end-to-end solutions dedicated to the financial services industry, specializing in enterprise risk management and alternative investments. eFront was formed in 1999 and is based in Paris.

Sell €330M
Mergr

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