Specific Media - M&A Summary, Ownership, and Business Overview

MarketingCompany

Specific Media M&A Summary

Specific Media has acquired 2 companies of its own. A total of 1 acquisition came from private equity firms.

Specific Media’s largest acquisition to date was in 2011, when it acquired Myspace for $35M. Specific Media has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include internet software and services (50%) and marketing (50%).

Specific Media Ownership

Who owns Specific Media?

Specific Media is owned by Viant. It was acquired on January 14, 2015.

Was Specific Media formerly PE-backed?

Yes. Specific Media was formerly owned by 1 private investor.

Specific Media Business Overview

Where is Specific Media headquartered?

Specific Media is headquartered in Irvine, California.

What sector is Specific Media in?

Specific Media is a marketing company.

When was Specific Media founded?

Specific Media was founded in 1999.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 2

Specific Media LLC

4 Park Plaza, Suite 1500,
Irvine, California 92614
United States,
(949) 861-8888
www.specificmedia.com

Specific Media is the independent online advertising network, using targeting technologies that enable top corporations to reach specific target audiences on the Web.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
vol $35M $35M
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
Myspace LLC 2011-06-29 35M USD Divestiture
Los Angeles, California · www.myspace.com
Adviva Media Ltd. 2008-03-12 - Add-on Acquisition
London, United Kingdom · www.adviva.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (50%) 35M (100%) - -
Marketing 1 (50%) - - -
Total 2 $35M - -

By Geo

State/Country Buy Value Sell Value
United Kingdom 1 - - -
United States 1 35M - -
  California 1 35M - -
Domestic 1 (50%) 35M (100%) - -
Cross-border 1 (50%) - - -
Total 2 $35M - -

Deal Values

buy # Total
< $100M 1 $35M
TOTAL $35M
Largest Myspace LLC
$35M (2011-06-29)

M&A Connections

Deals
Acquired from
Investor(s)
50%
1 (50%)
Strategic(s)
50%
1 (50%)

Company Summary

SECTOR

Marketing

Established

1999

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