Investment Summary

Vector Capital Invests In Emarsys eMarketing Systems AG

On September 15, 2015, private equity firm Vector Capital invested in internet software and services company Emarsys eMarketing Systems AG

Investment Highlights
  • This is Vector Capital’s 6th transaction in the Internet Software and Services sector.
  • This is Vector Capital’s 1st transaction in Austria.
Investment Fate
  • Emarsys eMarketing Systems AG was sold to a publicly-traded strategic buyer in 2020.

Investment Summary

Date 2015-09-15
Target Emarsys eMarketing Systems AG
Sector Internet Software and Services
Investor(s) Vector Capital
Deal Type Venture

Target

Emarsys eMarketing Systems AG

Vienna, Austria
Emarsys eMarketing Systems AG is a provider of cloud marketing software for B2C companies. Emarsys SaaS platform provides predictive and prescriptive analytics, customer intelligence, and B2C marketing automation for B2C companies – including e-commerce, internet, retail, and travel. Emarsys eMarketing Systems was founded in 2000 and is based in Vienna, Austria.

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Investor(S) 1

Investor

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.


DEAL STATS #
Overall 30 of 52
Sector: Internet Software and Services M&A 6 of 14
Type: Venture M&A Deals 2 of 2
Country: Austria M&A 1 of 1
Year: 2015 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Vispero

Clearwater, Florida, United States

Vispero is a manufacturer and marketer of an assistive technology products for those who are blind or have low vision. The company's products include screen reading software for the blind, magnification software for those with low-vision, and other products for accessible scanning and reading, as well as Braille displays, notetakers, and the world's leading accessible PDA for the blind. Vispero was founded in 2000 and is based in Clearwater, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-01 Vantiva

Paris, France

Vantiva is a provider in digital media technology. Vantiva provides movie film processor, servicing all segments of the motion picture and television industries. Vantiva was founded in 1985 and is based in Paris, France.

Sell -