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  6. UpSwell Acquires Taradel

M&A Deal Summary

UpSwell Acquires Taradel

On February 20, 2025, UpSwell acquired marketing company Taradel

Acquisition Highlights
  • This is UpSwell’s 2nd transaction in the Marketing sector.
  • This is UpSwell’s 2nd transaction in the United States.
  • This is UpSwell’s 1st transaction in Virginia.

M&A Deal Summary
Date 2025-02-20
Target Taradel
Sector Marketing
Buyer(s) UpSwell
Deal Type Add-on Acquisition
Advisor(s) JEGI Clarity (Financial)

Target

Taradel

Glen Allen, Virginia, United States
Taradel is a provider of every door direct mail® (EDDM®) and digital marketing services Taradel is based in Glen Allen, Virginia.

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Buyer(S) 1

Buyer

UpSwell

Marietta, Georgia, United States
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

UpSwell is a provider of turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses (“SMB”) and franchises in a wide variety of consumer services industries, including automotive services, healthcare, and home services businesses. UpSwell was founded in 2008 and is based in Marietta, Georgia.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Virginia) 1 of 1
Country (United States) 2 of 2
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-19 Muscle Up Marketing

Alpharetta, Georgia, United States

Muscle Up Marketing LLC is a marketing services provider, including direct mail, digital and mobile advertising solutions, to the fitness, health and wellness industry. Muscle Up Marketing LLC was founded in 2011 and is based in Alpharetta, Georgia.

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