1. Home >
  2. Companies >
  3. Marketing >
  4. United States >
  5. Georgia >
  6. UpSwell

UpSwell - M&A Summary, Ownership, and Business Overview

MarketingCompany

UpSwell M&A Summary

UpSwell has acquired 2 companies of its own, including 1 in the last 5 years.

UpSwell has acquired in 2 different US states. The Company’s most targeted sectors include marketing (100%).

UpSwell Ownership

Who owns UpSwell?

UpSwell is owned by Brookside Capital Partners and Clearview Capital. It was acquired on February 27, 2018.

Is UpSwell PE-backed?

Yes. UpSwell is owned by private equity investors Brookside Capital Partners and Clearview Capital.

UpSwell Business Overview

Where is UpSwell headquartered?

UpSwell is headquartered in Marietta, Georgia.

What sector is UpSwell in?

UpSwell is a marketing company.

When was UpSwell founded?

UpSwell was founded in 2008.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 1

UpSwell

UpSwell LLC

1850 Parkway Place Suite 1000,
Marietta, Georgia 30067
United States,
(866) 516-9246
www.upswellmarketing.com

UpSwell is a provider of turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses (“SMB”) and franchises in a wide variety of consumer services industries, including automotive services, healthcare, and home services businesses. UpSwell was founded in 2008 and is based in Marietta, Georgia.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.2/yr) # 1 - - - - 1 2
Sell (0.0/yr) # - - - - - - 0
  2
+20012-0.50.51.52.50

Most Recent M&A

Company Date Value Type
Taradel LLC 2025-02-20 - Add-on Acquisition
Glen Allen, Virginia · www.taradel.com
Muscle Up Marketing LLC 2018-07-19 - Add-on Acquisition
Alpharetta, Georgia · www.muscleupmarketing.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 2 (100%) - - -
Total 2 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Virginia 1 - - -
  Georgia 1 - - -
Total 2 - - -

Company Summary

SECTOR

Marketing

Established

2008

Former Name

Mudlick Mail LLC

 Subscribe to unlock this and 212,208
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More
1 Week Free Trial Learn More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB

Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.7K Private Equity Firms
  • 205K M&A Transactions
  • 208K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.7K M&A Advisors
    (Investment Banks and Law Firms)
  • 80K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.

Related Lists for UpSwell

Georgia Companies , Marketing Companies , United States Companies , Georgia Marketing Companies , Georgia Marketing with Acquisitions , Georgia Marketing with Divestitures

Related Lists for Georgia Companies

Largest Georgia Companies , Acquisitive Georgia Companies , Recently Acquired Georgia Companies , Recently Sold Georgia Companies , Private Georgia Companies , Public Georgia Companies , Acquired Georgia Companies , PE Backed Georgia Companies

Related Lists for Marketing Companies

Largest Marketing Companies , Acquisitive Marketing Companies , Recently Acquired Marketing Companies , Recently Sold Marketing Companies , Private Marketing Companies , Public Marketing Companies , Acquired Marketing Companies , PE Backed Marketing Companies

Related Lists for United States Companies

Largest United States Companies , Acquisitive United States Companies , Recently Acquired United States Companies , Recently Sold United States Companies , Private United States Companies , Public United States Companies , Acquired United States Companies , PE Backed United States Companies
Mergr

Product

Company

Legal