M&A Deal Summary

UPM Raflatac Acquires Metamark

On February 5, 2025, UPM Raflatac acquired business services company Metamark from Primary Capital Partners for 146M GBP

Acquisition Highlights
  • This is UPM Raflatac’s 1st transaction in the Business Services sector.
  • This is UPM Raflatac’s 0th largest (disclosed) transaction.
  • This is UPM Raflatac’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2025-02-05
Target Metamark
Sector Business Services
Buyer(s) UPM Raflatac
Sellers(s) Primary Capital Partners
Deal Type Add-on Acquisition
Deal Value 146M GBP

Target

Metamark

Lancaster, United Kingdom
Metamark is a manufacturer and distributor of self-adhesive sign vinyl and digital print media in the UK, Europe, and around the world. Metamark was founded in 1992 and is based in Lancaster, England.

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Buyer(S) 1

Buyer

UPM Raflatac

Helsinki, Finland

Category Company
Founded 1975
Sector Forest Products
DESCRIPTION

UPM Raflatac provides high-quality self-adhesive paper and film products including label materials, graphics solutions, and removable self-adhesive products. UPM Raflatac was formed in 1975 and is headquartered in Helsinki Finland.


DEAL STATS #
Overall 1 of 1
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

Primary Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 700M GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Primary Capital Partners is a private equity firm focused on management buyouts and buy-ins of mid-market companies with an enterprise value of £20 - £100 million. Primary looks for opportunities across Europe but concentrates primarily on businesses located in the UK and Germany. The Firm looks to invest £10 to £44 million of equity or equity-related capital per transaction. Target sectors include consumer products/services, business & support services, financial services, IT services, software, and industrial products/services. Primary Capital Partners was formed in 1994 and is based in London, United Kingdom.


DEAL STATS #
Overall 25 of 25
Sector: Business Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 17 of 17
Country: United Kingdom M&A 23 of 23
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-01 Diversity Travel

Arlington, Virginia, United States

Diversity Travel is an international travel management company servicing the humanitarian, academic and not-for-profit communities. The company has a comprehensive suite of technology-led services providing specialist content, enabling clients to reduce travel spend, increase traveller policy compliance and fulfil their duty of care obligations. Diversity Travel was founded in 2008 and is based in Arlington, Virginia.

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