M&A Deal Summary

Unilever Acquires Paula s Choice

On June 14, 2021, Unilever acquired consumer products company Paula s Choice from Bertram Capital and TA Associates

Acquisition Highlights
  • This is Unilever’s 29th transaction in the Consumer Products sector.
  • This is Unilever’s 24th transaction in the United States.
  • This is Unilever’s 1st transaction in Washington.

M&A Deal Summary

Date 2021-06-14
Target Paula s Choice
Sector Consumer Products
Buyer(s) Unilever
Sellers(s) Bertram Capital
TA Associates
Deal Type Add-on Acquisition

Target

Paula s Choice

Kent, Washington, United States
Paula's Choice is one of the largest digitally-native beauty brands in the world. Paula Begoun, Paula’s Choice has grown into a leading global skincare brand with a diversified geographic reach, a methodically curated product offering, and a loyal customer base that is supported by a global direct-to-consumer (“DTC”) model. Paula's Choice was founded in 1984 and is based in Kent, Washington.

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Buyer(S) 1

Buyer

Unilever

London, United Kingdom

Category Company
Founded 1894
Sector Consumer Products
Employees148,949
Revenue 50.7B EUR (2020)
DESCRIPTION

Unilever is a multinational consumer goods company. Its products include food, beverages, cleaning goods and personal care products. Unilever was founded in 1894 and is based in London, United Kingdom.


DEAL STATS #
Overall 45 of 45
Sector (Consumer Products) 29 of 29
Type (Add-on Acquisition) 35 of 35
State (Washington) 1 of 1
Country (United States) 24 of 24
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-25 SmartyPants

Marina Del Rey, California, United States

SmartyPants, Inc. is a developer and provider of gummy vitamins for kids and adults. Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, SmartyPants expanded the portfolio to include supplements custom-tailored for a range of life stages and dietary requirements. SmartyPants was founded in 2011 and is based in Marina Del Rey, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-18 Lipton Teas and Infusions

Rotterdam, Netherlands

Lipton Teas and Infusions runs a tea business with world-class purpose-driven brands such as Lipton, PG tips, T2, TAZO, and Pukka. The company picks, cultivates, and nurtures various blends of brews and people. With 11 production factories in 4 continents and tea estates in 3 countries, Lipton Teas and Infusions is a profitable and growing business offering a world of wellbeing through the regenerative power of plants to hundreds of millions of consumers. Lipton Teas and Infusions was formed in 2021 and is based in Rotterdam, Netherlands.

Sell €4.5B

Seller(S) 2

SELLER

Bertram Capital

Foster City, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Bertram Capital is a private equity firm that targets buyout and growth equity investments in lower middle-market companies. Bertram looks for companies with revenues of $20 to $250 million and EBITDA of $5 to $35 million. Sectors of interest include healthcare services and infrastructure, industrial manufacturing, business and financial services, technology, and internet. Bertram will consider both control and non-control investments. Prospective transaction structures include management buyouts, shareholder liquidity events, acquisitions financing's, growth financing's, and PIPE. Bertram Capital was formed in 2006 and is based in Foster City, California.


DEAL STATS #
Overall 17 of 27
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 9 of 11
State (Washington) 1 of 1
Country (United States) 16 of 25
Year (2021) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 AFC Industries

College Point, New York, United States

AFC Industries is a provider of supply chain management services and vendor-managed inventory programs to original equipment manufacturers. The company specializes in fasteners and other essential assembly components. It also provides a wide array of value-added services, including kitting, packaging, assembly, and other customization specific to their customers’ needs. AFC Industries was formed in 1987 and is based in College Point, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 Perimeter Solutions

Clayton, Missouri, United States

Perimeter Solutions is a manufacturer of firefighting chemicals and lubricant additives. The Fire Safety business includes formulation and manufacturing of fire management products along with services and pre-treatment solutions for managing wildland, military, industrial and municipal fires. Perimeter Solutions was established in 2018 and is based in Clayton, Missouri.

Buy $2.0B
SELLER

TA Associates

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1968
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TA Associates is a private equity firm that targets investments in middle-market and large companies around the world. TA will consider control or minority investments in profitable companies and looks to commit between $70 and $500 million per transaction. TA proactively reaches out to companies directly in sourcing potential investment opportunities. Prospective businesses are generally valued between $100 million and $3 billion. Areas of interest include technology, software, communications, financial services, healthcare, business services, semiconductors/electronics, and consumer products/services. In addition to investing equity capital, TA also makes subordinated debt investments. TA's geographic preference is North America, Asia/Pacific, and Europe. TA Associates was formed in 1968 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 236 of 255
Sector (Consumer Products) 4 of 5
Type (Add-on Acquisition) 123 of 130
State (Washington) 6 of 6
Country (United States) 196 of 206
Year (2021) 7 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-18 Mitratech

Austin, Texas, United States

Mitratech is a provider of corporate legal process automation and compliance management software to Fortune 1000 companies. Mitratech’s unified platform enables open, flexible enterprise and extra price collaboration in high-liability corporate operations. Mitratech was founded in 1987 and is based in Austin, Texas.

Sell $1.6B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-17 Confluence

Pittsburgh, Pennsylvania, United States

Confluence is a financial services data management software platform that offers mission-critical regulatory, investor communications, and performance reporting solutions to the global asset management industry. Confluence is uniquely positioned as the only unified data-driven software platform that enables asset managers and global and regional fund administrators to automate various communications and reporting to shareholders and regulators. Confluence was founded in 1991 and is based in Pittsburgh, Pennsylvania.

Sell -