M&A Deal Summary

Under Armour Acquires MyFitnessPal

On February 4, 2015, Under Armour acquired internet software and services company MyFitnessPal for 475M USD

Acquisition Highlights
  • This is Under Armour’s 3rd transaction in the Internet Software and Services sector.
  • This is Under Armour’s largest (disclosed) transaction.
  • This is Under Armour’s 2nd transaction in the United States.
  • This is Under Armour’s 2nd transaction in Texas.
Investment Fate
  • MyFitnessPal was divested to a consortium of buyers in 2020 for 345M USD.

M&A Deal Summary
Date 2015-02-04
Target MyFitnessPal
Sector Internet Software and Services
Buyer(s) Under Armour
Deal Type Add-on Acquisition
Deal Value 475M USD

Target

MyFitnessPal

Austin, Texas, United States
MyFitnessPal is a mobile app and online resource to help individuals track their living and nutrition information. MyFitnessPal is based in Austin, Texas.

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Buyer(S) 1

Buyer

Under Armour

Baltimore, Maryland, United States
Category Company
Founded 1996
Sector Apparel/Textiles
Employees6,800
Revenue 5.7B USD (2023)
DESCRIPTION
Under Armour's corporate headquarters in Baltimore, Maryland.
Under Armour's corporate headquarters in Baltimore, Maryland.

Under Armour is a designer and producer of performance sports apparel, shoes, as well as sporting goods equipment and accessories. Under Armour was founded in 1996 and is based in Baltimore, Maryland.

DEAL STATS #
Overall 3 of 5
Sector (Internet Software and Services) 3 of 4
Type (Add-on Acquisition) 3 of 5
State (Texas) 2 of 3
Country (United States) 2 of 3
Year (2015) 2 of 3
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-04 Endomondo

Copenhagen, Denmark

Endomondo has one of the largest global connected fitness communities with approximately 20 million registered users primarily concentrated in Europe.

Buy $85M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-06 Gritness

Austin, Texas, United States

Gritness, Inc. is a fitness schedule management software manufacturer.

Buy -
Mergr

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