Add-on Acquisition • Internet Software and Services

Under Armour Acquires MyFitnessPal

On February 4, 2015, Under Armour acquired internet software and services company MyFitnessPal for 475M USD

Acquisition Context
  • This is Under Armour’s 3rd transaction in the Internet Software and Services sector.
  • This is Under Armour’s largest (disclosed) transaction.
  • This is Under Armour’s 2nd transaction in the United States.
  • This is Under Armour’s 2nd transaction in Texas.
Investment Fate
  • MyFitnessPal was divested to a consortium of buyers in 2020 for 345M USD.

Explore All 10210 Add-on Acquisition Internet Software and Services Deals - Search the Database Free


M&A Deal Summary

Date February 4, 2015
Target MyFitnessPal
Sector Internet Software and Services
Buyer(s) Under Armour
Deal Type Add-on Acquisition
Deal Value 475M USD

Target Company

MyFitnessPal

Austin, Texas, United States
MyFitnessPal is a mobile app and online resource to help individuals track their living and nutrition information. MyFitnessPal is based in Austin, Texas.
Explore More Deals

Browse All 215,156 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Under Armour

Baltimore, Maryland, United States

Category Company
Founded 1996
Sector Apparel/Textiles
Employees6,800
Revenue 5.7B USD (2024)
DESCRIPTION
Under Armour's corporate headquarters in Baltimore, Maryland.
Under Armour's corporate headquarters in Baltimore, Maryland.

Under Armour is a designer and producer of performance sports apparel, shoes, as well as sporting goods equipment and accessories. Under Armour was founded in 1996 and is based in Baltimore, Maryland.


Deal Context for Buyer #
Overall 3 of 5
Sector: Internet Software and Services 3 of 4
Type: Add-on Acquisition 3 of 5
State: Texas 2 of 3
Country: United States 2 of 3
Year: 2015 2 of 3
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-04 Endomondo

Copenhagen, Denmark

Endomondo has one of the largest global connected fitness communities with approximately 20 million registered users primarily concentrated in Europe.

Buy $85M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-06 Gritness

Austin, Texas, United States

Gritness, Inc. is a fitness schedule management software manufacturer.

Buy -