Under Armour - M&A Summary and Business Overview

Apparel/textilesCompany

Under Armour M&A Summary

Under Armour has acquired 5 companies. A total of 1 acquisition came from private equity firms. It has also divested 2 assets.

Under Armour’s largest acquisition to date was in 2015, when it acquired MyFitnessPal for $475M. It’s largest disclosed sale occurred in 2020, when it sold MyFitnessPal to Francisco Partners for $345M. Under Armour has acquired in 2 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (80%) and apparel/textiles (20%).

Under Armour Business Overview

Where is Under Armour headquartered?

Under Armour is headquartered in Baltimore, Maryland.

What is Under Armour’s revenue?

Under Armour disclosed revenue of 5,702M USD for 2023 and 5,903M USD for 2022.

How many employees does Under Armour have?

Under Armour has 6,800 employees.

What sector is Under Armour in?

Under Armour is an apparel/textiles company.

When was Under Armour founded?

Under Armour was founded in 1996.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity5
    • M&A Sell Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 3
  • M&A Advisors 2

Under Armour

Under Armour, Inc.

1020 Hull Street 3rd Floor,
Baltimore, Maryland 21230
United States,
(410) 468-2512
www.underarmour.com

Under Armour is a designer and producer of performance sports apparel, shoes, as well as sporting goods equipment and accessories. Under Armour was founded in 1996 and is based in Baltimore, Maryland.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
vol $710M $710M
Sell (0.4/yr) # - 1 - - - 1 2
vol $345M $345M
  7

Most Recent M&A

Company Date Value Type
MapMyFitness, Inc. 2024-08-30 - Divestiture
Austin, Texas · www.mapmyfitness.com
MyFitnessPal 2020-10-30 345M USD Divestiture
San Francisco, California · www.myfitnesspal.com
Dreamsport Ltd. 2017-07-14 - Add-on Acquisition
Nottingham, United Kingdom · www.playerlayer.com
Gritness, Inc. 2015-07-06 - Add-on Acquisition
Austin, Texas · www.gritness.com
MyFitnessPal 2015-02-04 475M USD Add-on Acquisition
San Francisco, California · www.myfitnesspal.com
Endomondo 2015-02-04 85M USD Add-on Acquisition
Copenhagen, Denmark · www.endomondo.com
MapMyFitness, Inc. 2013-11-14 150M USD Add-on Acquisition
Austin, Texas · www.mapmyfitness.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 4 (80%) 710M (100%) 2 (100%) 345M (100%)
Apparel/Textiles 1 (20%) - - -
Total 5 $710M 2 $345M

By Geo

State/Country Buy Value Sell Value
United States 3 625M 2 345M
  Texas 2 150M 1 -
  California 1 475M 1 345M
Denmark 1 85M - -
United Kingdom 1 - - -
Domestic 3 (60%) 625M (88%) 2 (100%) 345M (100%)
Cross-border 2 (40%) 85M (12%) - -
Total 5 $710M 2 $345M

Top M&A Advisors

Financial Deals
Solomon Partners
2
Legal Deals
King & Spalding
2

Deal Values

buy # Total
$100M to $1B 2 $625M
< $100M 1 $85M
TOTAL $710M
Largest MyFitnessPal
$475M (2015-02-04)
sell # Total
$100M to $1B 1 $345M
TOTAL $345M
Largest MyFitnessPal
$345M (2020-10-30)

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Divested to
Investor(s)
50%
1 (50%)
Strategic(s)
50%
1 (50%)

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