Investment Summary

TZP Group Invests In TruVideo

On December 12, 2024, private equity firm TZP Group invested in internet software and services company TruVideo

Investment Highlights
  • This is TZP Group’s 2nd transaction in the Internet Software and Services sector.
  • This is TZP Group’s 43rd transaction in the United States.
  • This is TZP Group’s 4th transaction in Massachusetts.

Investment Summary

Date 2024-12-12
Target TruVideo
Sector Internet Software and Services
Investor(s) TZP Group
Deal Type Growth Capital

Target

TruVideo

Wellesley, Massachusetts, United States
TruVideo provides AI-driven video and messaging solutions that transform customer experiences across various industries, including Service Providers, Technology Companies, and Customer-Focused Businesses. TruVideo is based in Wellesley, Massachusetts.

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Investor(S) 1

Investor

TZP Group

New York, New York, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TZP Group is a private equity firm focused on the business and consumer services sectors. Specific areas of interest include franchising, outsourced business, and IT services, marketing and media services, travel content and distribution, real estate services, specialty finance, and consumer health services. TZP looks to invest $10 to $130 million in for minority or minority positions in profitable companies with at least $10 million in revenue. TZP Group was formed in 2007 and is based in New York City.


DEAL STATS #
Overall 46 of 47
Sector (Internet Software and Services) 2 of 2
Type (Growth Capital) 19 of 19
State (Massachusetts) 4 of 4
Country (United States) 43 of 44
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-16 Head Rush Technologies

Louisville, Colorado, United States

Head Rush Technologies is a provider of adventure safety equipment and maintenance services. Head Rush products can be found in climbing gyms, family entertainment centers, and adventure parks, among other facility types. Head Rush Technologies was founded in 2012 and is based in Louisville, Colorado.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-19 Soccer Post

North Eatontown, New Jersey, United States

Soccer Post is a local-market-focused omnichannel soccer specialty retailer with over 30 store locations in the United States. It has been offering soccer apparel, footwear, and gear to enthusiasts, clubs, athletes, and families across the United States for over three decades. Its mission is to provide an authentic soccer retail experience to local soccer players in every market it serves. Soccer Post was formed in 2011 and is based in North Eatontown, New Jersey.

Sell -