Buyout (LBO, MBO, MBI) • Consumer Products

TZP Group Acquires Itzy Ritzy

On April 22, 2021, private equity firm TZP Group acquired consumer products company Itzy Ritzy

Acquisition Context
  • This is TZP Group’s 1st transaction in the Consumer Products sector.
  • This is TZP Group’s 35th transaction in the United States.
  • This is TZP Group’s 3rd transaction in Illinois.

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M&A Deal Summary

Date April 22, 2021
Target Itzy Ritzy
Sector Consumer Products
Buyer(s) TZP Group
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Brown Gibbons Lang (BGL) (Financial)

Target Company

Itzy Ritzy

Naperville, Illinois, United States
Itzy Ritzy is a modern juvenile and lifestyle brand that offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products. Itzy Ritzy has fostered an inclusive, engaged community of parents who frequently share advice and support one another in their parenting journey. Itzy Ritzy was formed in 2007 and is based in Naperville, Illinois.
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Buyer Overview 1

Buyer

TZP Group

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TZP Group is a private equity firm focused on the business and consumer services sectors. Specific areas of interest include franchising, outsourced business, and IT services, marketing and media services, travel content and distribution, real estate services, specialty finance, and consumer health services. TZP looks to invest $10 to $130 million in for minority or minority positions in profitable companies with at least $10 million in revenue. TZP Group was formed in 2007 and is based in New York, New York.


Deal Context for Buyer #
Overall 38 of 51
Sector: Consumer Products 1 of 2
Type: Buyout (LBO, MBO, MBI) 7 of 9
State: Illinois 3 of 3
Country: United States 35 of 48
Year: 2021 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 Kindred Bravely

Oceanside, California, United States

Kindred Bravely is a provider of maternity and nursing basics apparel. Kindred Bravely is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The Company's products span multiple categories, including bras, loungewear, underwear, and sleepwear, amongst others. Kindred Bravely was founded in 2015 and is based in Oceanside, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-12 Force Management

Charlotte, North Carolina, United States

Force Management specializes in the sales effectiveness and training industry. The Company's services help clients hit their revenue targets predictably and consistently by driving sustained revenue growth through effective sales force management. Force Management was founded in 2002 and is based in Charlotte, North Carolina.

Buy -