M&A Deal Summary

TZP Group and Advantage Capital Partners Acquire Awareness Technologies

On December 7, 2020, private equity firm TZP Group and growth capital firm Advantage Capital Partners acquired information technology company Awareness Technologies from First New England Capital and Balance Point Capital Partners

Acquisition Highlights
  • This is TZP Group’s 3rd and Advantage Capital Partners’ 20th transaction in the Information Technology sector.
  • This is TZP Group’s 32nd and Advantage Capital Partners’ 245th transaction in the United States.
  • This is TZP Group’s 2nd and Advantage Capital Partners’ 22nd transaction in Connecticut.

M&A Deal Summary
Date 2020-12-07
Target Awareness Technologies
Sector Information Technology
Buyer(s) TZP Group
Advantage Capital Partners
Sellers(s) First New England Capital
Balance Point Capital Partners
Deal Type Secondary Buyout

Target

Awareness Technologies

Westport, Connecticut, United States
Awareness Technologies provides endpoint security solutions for both home and business. ATI both develops and acquires market-leading solutions trusted by millions of parents and thousands of businesses. Awareness Technologies was founded in 2002 and is based in Westport, Connecticut.

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Buyer(S) 2

Buyer

TZP Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TZP Group is a private equity firm focused on the business and consumer services sectors. Specific areas of interest include franchising, outsourced business, and IT services, marketing and media services, travel content and distribution, real estate services, specialty finance, and consumer health services. TZP looks to invest $10 to $130 million in for minority or minority positions in profitable companies with at least $10 million in revenue. TZP Group was formed in 2007 and is based in New York City.

DEAL STATS #
Overall 35 of 45
Sector (Information Technology) 3 of 3
Type (Secondary Buyout) 9 of 9
State (Connecticut) 2 of 2
Country (United States) 32 of 42
Year (2020) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-05 Kingsbridge Holdings

Lake Forest, Illinois, United States

Kingsbridge Holdings is a lessor of IT and essential-use equipment to a diverse set of high credit quality customers. Kingsbridge and its subsidiary, Trilogy Leasing, LLC, provide intelligent, independent financing solutions to help customers make informed decisions regarding equipment acquisition. Kingsbridge Holdings was founded in 2005 and is based in Lake Forest, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-15 Xero Shoes

Broomfield, Colorado, United States

Xero Shoes manufactures Xero Shoes, comfortable, lightweight, performance and casual shoes, boots, and sandals built with a "foot-first" design. Durable, stylish, and affordable, Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement with a layer of protection and comfort.

Buy -
Buyer

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.

DEAL STATS #
Overall 247 of 272
Sector (Information Technology) 20 of 22
Type (Secondary Buyout) 10 of 10
State (Connecticut) 22 of 24
Country (United States) 245 of 270
Year (2020) 15 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Polar Shades

Las Vegas, Nevada, United States

Polar Shades is a family-owned business that manufactures interior and exterior window shades. Polar Shades was founded in 1995 and is based in Las Vegas, Nevada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-17 Algorithmic Intuition

Reno, Nevada, United States

Algorithmic Intuition provides intelligent algorithms and software to make the most of sensors in consumer devices. By utilizing the latest technology in low-power, always-on software design, we allow embedded sensor products to run longer and provide more intelligence. Algorithmic Intuition was founded in 2015 and is based in Reno, Nevada.

Buy -

Seller(S) 2

SELLER

First New England Capital

West Hartford, Connecticut, United States
Category Private Equity Firm
Founded 1988
PE ASSETS 50M USD
Size Small
Type Sector Agnostic
DESCRIPTION

First New England Capital is a private investment firm that provides equity and mezzanine capital to later-stage, small and middle-market companies operating in the Northeast US. First New England typically invests $2 to $5 million in companies generating $10 to $150 million in annual revenue. First New England can act as the lead investor or participate alongside others. The Firm will consider opportunities across many different sectors. First New England Capital was formed in 1988 and is based in Hartford, Connecticut.

DEAL STATS #
Overall 7 of 7
Sector (Information Technology) 1 of 1
Type (Secondary Buyout) 4 of 4
State (Connecticut) 1 of 1
Country (United States) 7 of 7
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 Stonewall Kitchen

York, Maine, United States

Stonewall Kitchen is a specialty food and home goods producer selling jams and jellies at local farmers' markets with a flavorful line of distinctive and high-quality products. Stonewall expanded the brand to include sauces, condiments, crackers, and baking mixes, always focusing on innovative product development, beautiful packaging, and exceptional guest service. Stonewall Kitchen was founded in 1991 and is based in York, Maine.

Sell -
SELLER

Balance Point Capital Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 1.7B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Balance Point Capital Advisors is a provider of equity and debt capital to middle-market US-based companies. The Firm looks to invest $5 to $30 million in companies generating $10 $150 million in revenue. The Firm invest in the range of $15 to $75 million with and enterprise value of $10 to $150 million. Funds are used to support a variety of needs, including private equity sponsored buyouts, strategic acquisitions, refinancing's, management buyouts, leveraged recapitalizations, and growth capital financing needs. Balance Point Capital is based in Westport, Connecticut.

DEAL STATS #
Overall 10 of 16
Sector (Information Technology) 1 of 3
Type (Secondary Buyout) 4 of 7
State (Connecticut) 2 of 3
Country (United States) 10 of 16
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-21 Schill Grounds Management

North Ridgeville, Ohio, United States

Schill Grounds Management is a privately held commercial landscaping company. Schill Grounds Management was founded in 1993 and is based in North Ridgeville, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-17 Wholesome Sweeteners

Sugar Land, Texas, United States

Wholesome Sweeteners is a provider of organic and Fair Trade certified sweeteners both as ingredients to organic food and beverage brands and as branded products in the retail channel.

Sell $180M
Mergr

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