M&A Deal Summary

Twilio Acquires Segment.io

On October 12, 2020, Twilio acquired internet software and services company Segment.io for 3.2B USD

Acquisition Highlights
  • This is Twilio’s 4th transaction in the Internet Software and Services sector.
  • This is Twilio’s largest (disclosed) transaction.
  • This is Twilio’s 3rd transaction in the United States.
  • This is Twilio’s 2nd transaction in California.

M&A Deal Summary
Date 2020-10-12
Target Segment.io
Sector Internet Software and Services
Buyer(s) Twilio
Deal Type Add-on Acquisition
Deal Value 3.2B USD

Target

Segment.io

San Francisco, California, United States
Segment is a customer data platform (CDP) that democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences. Segment was formed in 2012 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Twilio

San Francisco, California, United States
Category Company
Founded 2008
Sector Internet Software and Services
Employees5,582
Revenue 4.2B USD (2023)
DESCRIPTION

Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP and SMS apps via a web API. Twilio was formed in 2008 and is based in San Francisco, California.

DEAL STATS #
Overall 6 of 7
Sector (Internet Software and Services) 4 of 5
Type (Add-on Acquisition) 6 of 7
State (California) 2 of 2
Country (United States) 3 of 4
Year (2020) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-15 SendGrid

Denver, Colorado, United States

SendGrid, Inc. is a digital communications platform enabling businesses to engage with their customers via email reliably, effectively and at scale. A leader in email deliverability, SendGrid has processed over 45 billion emails each month for internet and mobile-based customers as well as more traditional enterprises. SendGrid, Inc. was formed in 2009 and is headquartered in Denver, Colorado.

Buy $2.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-17 Zipwhip

Seattle, Washington, United States

Zipwhip is a business-texting platform in North America, helping more than 30,000 organizations engage their customers and drive growth through texting. Zipwhip has text-enabled more than 5 million landline and toll-free phone numbers so that businesses can reach their customers immediately, on the channel they prefer. Organizations can text-enable their business lines in minutes and seamlessly fit texting into their existing workflows using Zipwhip’s out-of-the-box software or customizable APIs. And with the most direct carrier connections of any texting provider, Zipwhip offers the fastest and most reliable message delivery in the industry so you know your customers get the message every time. Zipwhip is based in Seattle, Washington.

Buy $850M
Mergr

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