Investment Summary

TSG Consumer Partners Invests In Pura Vida Miami

On November 13, 2025, private equity firm TSG Consumer Partners invested in restaurant Pura Vida Miami

Investment Highlights
  • This is TSG Consumer Partners’ 2nd transaction in the Restaurants sector.
  • This is TSG Consumer Partners’ 55th transaction in the United States.
  • This is TSG Consumer Partners’ 5th transaction in Florida.

Investment Summary

Date 2025-11-13
Target Pura Vida Miami
Sector Restaurants
Investor(s) TSG Consumer Partners
Deal Type Growth Capital
Advisor(s) Meister Seelig & Fein (Legal)

Target

Pura Vida Miami

Miami Beach, Florida, United States
Pura Vida Miami is a wellness-focused café and lifestyle brand, with multiple locations across Florida, New York, and California. Their model focuses on delivering fresh, nutritious, chef-driven dishes in a casual, stylish environment. Pura Vida Miami is headquartered in Miami Beach, Florida.

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Investor(S) 1

Investor

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 62 of 62
Sector: Restaurants M&A 2 of 2
Type: Growth Capital M&A Deals 14 of 14
State: Florida M&A 5 of 5
Country: United States M&A 55 of 55
Year: 2025 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-22 PHLUR

Austin, Texas, United States

PHLUR is a digital fragrance company that's completely reimagining how customers buy, wear, and learn about scent. PHLUR provides complete transparency into its ingredients and processes, using an intentional balance of materials derived from botany and from the lab to create stunning scents that are safer for skin and safer for the planet. PHLUR was founded in 2015 and is based in Austin, Texas.

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