Investment Summary

TSG Consumer Partners Invests In Huda Beauty

On December 14, 2017, private equity firm TSG Consumer Partners invested in consumer products company Huda Beauty

Investment Highlights
  • This is TSG Consumer Partners’ 13th transaction in the Consumer Products sector.
  • This is TSG Consumer Partners’ 1st transaction in United Arab Emirates.

Investment Summary

Date 2017-12-14
Target Huda Beauty
Sector Consumer Products
Investor(s) TSG Consumer Partners
Deal Type Stake Purchase
Advisor(s) Financo (Financial)
Gibson, Dunn & Crutcher (Legal)

Target

Huda Beauty

Dubai, United Arab Emirates
Huda Beauty is a provider of beauty care products. The first Huda Beauty product was a collection of false eyelashes and has since expanded to include a full range of products with launches in retail outlets including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty was founded in 2013 and is based in Dubai, United Arab Emirates.

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Investor(S) 1

Investor

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 40 of 62
Sector: Consumer Products M&A 13 of 18
Type: Stake Purchase M&A Deals 4 of 4
Country: United Arab Emirates M&A 1 of 1
Year: 2017 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-14 Sunshine Fitness

Altamonte Springs, Florida, United States

Sunshine Fitness is a franchisee of Planet Fitness clubs that currently operates 31 locations across Florida, Georgia, and Alabama. Planet Fitness, one of the fastest-growing health club franchises in the United States, provides a high-quality fitness experience in a welcoming, non-intimidating environment. Sunshine Fitness was formed in 2003 and is based in Altamonte Springs, Florida.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-05 Zoeva

Frankfurt, Germany

Zoeva is a producer of beauty products that are designed to dramatically change a woman’s life. Zoeva focuses on the individual beauty of women and is internationally recognized for its passion for color cosmetics and makeup brushes. Zoeva was founded in 2008 and is based in Frankfurt, Germany.

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