Investment Summary

TSG Consumer Partners Invests In DUDE Wipes

On June 23, 2025, private equity firm TSG Consumer Partners invested in consumer products company DUDE Wipes

Investment Highlights
  • This is TSG Consumer Partners’ 17th transaction in the Consumer Products sector.
  • This is TSG Consumer Partners’ 53rd transaction in the United States.
  • This is TSG Consumer Partners’ 4th transaction in Illinois.

Investment Summary

Date 2025-06-23
Target DUDE Wipes
Sector Consumer Products
Investor(s) TSG Consumer Partners
Deal Type Growth Capital
Advisor(s) Harris Williams (Financial)
Barnes & Thornburg (Legal)

Target

DUDE Wipes

Chicago, Illinois, United States
DUDE Wipes is a manufacturer of toilet paper. DUDE Wipes was founded in 2011 and is based in Chicago, Illinois.

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Investor(S) 1

Investor

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 58 of 62
Sector: Consumer Products M&A 17 of 18
Type: Growth Capital M&A Deals 13 of 14
State: Illinois M&A 4 of 4
Country: United States M&A 53 of 55
Year: 2025 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-12 Eos Fitness

Dallas, Texas, United States

Eos Fitness is a fitness club chain offering a full range of fitness club amenities, including cardio and strength-training equipment, personal training, group exercise, spinning, cardio theaters, women’s-only rooms, locker rooms, saunas, steam rooms, child care, and 24-hour access. Eos Fitness was formed in 1985 and is based in Dallas, Texas.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-30 NRGreen

Nærum, Denmark

NRGreen delivers design, installation, and maintenance services for photovoltaic systems with battery storage. NRGreen is based in Nærum, Denmark.

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