M&A Deal Summary

TSG Consumer Partners Acquires Rough Country

On June 29, 2021, private equity firm TSG Consumer Partners acquired automotive company Rough Country from Gridiron Capital

Acquisition Highlights
  • This is TSG Consumer Partners’ 4th transaction in the Automotive sector.
  • This is TSG Consumer Partners’ 46th transaction in the United States.
  • This is TSG Consumer Partners’ 2nd transaction in Tennessee.

M&A Deal Summary

Date 2021-06-29
Target Rough Country
Sector Automotive
Buyer(s) TSG Consumer Partners
Sellers(s) Gridiron Capital
Deal Type Secondary Buyout

Target

Rough Country

Dyersburg, Tennessee, United States
Rough Country is a designer and manufacturer of specialty-engineered, metal-formed exhaust hardware components for automobiles and light trucks. Rough Country was founded in 1939 and is based in Dyersburg, Tennessee.

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Buyer(S) 1

Buyer

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 9.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 50 of 55
Sector (Automotive) 4 of 5
Type (Secondary Buyout) 8 of 10
State (Tennessee) 2 of 2
Country (United States) 46 of 50
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-10 Nuun

Seattle, Washington, United States

Nuun is a hydration company with a mission to empower more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy, and rest. Nuun was founded in 2004 and is based in Seattle, Washington.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-15 Super Star Car Wash

Phoenix, Arizona, United States

Super Star Car Wash is a car wash operator. Super Star Car Wash was founded 1993 and is based in Phoenix, Arizona.

Buy -

Seller(S) 1

SELLER

Gridiron Capital

New Canaan, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 764M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Gridiron Capital is a private equity firm focused on acquiring mid-sized North American manufacturing, service and specialty consumer companies. Gridiron looks to commit companies with EBITDA up to $60 million. The Firm prefers controlling interests when considering transactions. Situations of interest include companies operating in sectors undergoing change, closely held companies owned by founding family or management for ownership transition, and corporate divestitures of orphaned or non-strategic business units. Gridiron Capital was formed in 2004 and is based in New Canaan, Connecticut.


DEAL STATS #
Overall 15 of 19
Sector (Automotive) 2 of 2
Type (Secondary Buyout) 7 of 10
State (Tennessee) 1 of 2
Country (United States) 15 of 19
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-08 Class Valuation

Troy, Michigan, United States

Class Valuation is a provider of real estate asset valuation and appraisal management solutions to the residential mortgage industry. Class Valuation is based in Troy, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Erie

Toledo, Ohio, United States

Erie is a direct-to-consumer residential products and services company, primarily offering fiberglass and metal re-roofing solutions. Erie provides end-to-end service and product solutions to its customers by handling all aspects of the re-roofing and home improvement process. Erie was founded in 1982 and is based in Toledo, Ohio.

Buy -