M&A Deal Summary

TSG Consumer Partners Acquires Backcountry.com

On July 1, 2015, private equity firm TSG Consumer Partners acquired e-commerce company Backcountry.com from Liberty Media

Acquisition Highlights
  • This is TSG Consumer Partners’ 2nd transaction in the E-Commerce sector.
  • This is TSG Consumer Partners’ 34th transaction in the United States.
  • This is TSG Consumer Partners’ 1st transaction in Utah.

M&A Deal Summary
Date 2015-07-01
Target Backcountry.com
Sector E-Commerce
Buyer(s) TSG Consumer Partners
Sellers(s) Liberty Media
Deal Type Divestiture
Advisor(s) Guggenheim Securities (Financial)
Sherman & Howard (Legal)

Target

Backcountry.com

Park City, Utah, United States
Backcountry.com LLC is an online specialty retailer of premium outdoor gear. The quality and breadth of our products, the knowledge and empowered service of our Gearheads, the lightning-fast speed of our fulfillment, and the shared gear knowledge of our community enable its customer’s passions outside.

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Buyer(S) 1

Buyer

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1987
PE ASSETS 9.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.

DEAL STATS #
Overall 34 of 55
Sector (E-Commerce) 2 of 3
Type (Divestiture) 2 of 3
State (Utah) 1 of 1
Country (United States) 34 of 50
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-22 Planet Fitness

Hampton, New Hampshire, United States

Planet Fitness is a franchisor and operator of fitness centers in the United States, with more than 12.5 million members and 1,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, and Mexico. Planet Fitness was formed in 1992 and is based in Hampton, New Hampshire.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-06 Stumptown Coffee Roasters

Portland, Oregon, United States

Stumptown Coffee Roasters, Inc. is a specialty coffee company.

Sell -

Seller(S) 1

SELLER

Liberty Media

Englewood, Colorado, United States
Category Company
Founded 1991
Sector Media
Revenue 9.4B USD (2020)
DESCRIPTION
Liberty Media's corporate headquarters in Englewood, Colorado.
Liberty Media's corporate headquarters in Englewood, Colorado.

Liberty Media owns interests in a broad range of media, communications and entertainment businesses. Those interests include subsidiaries SiriusXM, Atlanta National League Baseball Club Inc., and True Position Inc., interests in Charter Communications and Live Nation and minority equity investments in Barnes & Noble, Time Warner Cable, Time Warner Inc., and Viacom. Liberty Media was founded in 1991 and is based in Englewood, Colorado.

DEAL STATS #
Overall 2 of 4
Sector (E-Commerce) 1 of 2
Type (Divestiture) 2 of 4
State (Utah) 1 of 1
Country (United States) 2 of 4
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-31 Provide Commerce

San Diego, California, United States

Provide Commerce Inc. is a provider of flowers, gourmet food and gifts e-commerce sites,

Sell $145M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-17 zulily

Seattle, Washington, United States

zulily is an online retailer focused on clothing for moms and children.

Buy $2.4B
Mergr

Product

Company

Legal