M&A Deal Summary

Truelink Capital Acquires Flipp

On August 16, 2023, private equity firm Truelink Capital acquired e-commerce company Flipp from General Atlantic and Insight Partners

Acquisition Highlights
  • This is Truelink Capital’s 1st transaction in the E-Commerce sector.
  • This is Truelink Capital’s 1st transaction in Canada.
  • This is Truelink Capital’s 1st transaction in Ontario.

M&A Deal Summary
Date 2023-08-16
Target Flipp
Sector E-Commerce
Buyer(s) Truelink Capital
Sellers(s) General Atlantic
Insight Partners
Deal Type Secondary Buyout
Advisor(s) Stifel, Nicolaus & Co., Inc. (Financial)
Stikeman Elliott (Legal)

Target

Flipp

Toronto, Ontario, Canada
Flipp is a mobile consumer marketplace that is reinventing the weekly shopping experience. The Flipp app is a go-to destination for millions of consumers to access digital circulars from over 800 retailers, equaling over 140,000 store fronts to help plan weekly shopping and find the best local deals. Flipp was founded in 2007 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Truelink Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Truelink Capital is a private equity firm focused on partnering with founders and management teams in stable US businesses. Truelink seeks companies in the tech-enabled and industrials sectors that have buy and build opportunities and growth potential. The Firm will consider a variety of investment situations including ownership transitions, growth financings, and carve-outs. Truelink Capital is based in Los Angeles, California.

DEAL STATS #
Overall 3 of 6
Sector (E-Commerce) 1 of 1
Type (Secondary Buyout) 2 of 3
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2023) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-10 Richardson Sales Performance

Philadelphia, Pennsylvania, United States

Richardson Sales Performance is a provider of sales training and performance improvement blend with proprietary intellectual property, modern, digital technology, a data-driven approach, and a worldwide network of sales experts to create one of the most differentiated experiences and scaled sales performance solutions available in the market. Richardson Sales Performance was founded in 1979 and is based in Philadelphia, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-01 Ansira

St. Louis, Missouri, United States

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

Buy -

Seller(S) 2

SELLER

General Atlantic

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1980
PE ASSETS 73.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 143 of 146
Sector (E-Commerce) 5 of 5
Type (Secondary Buyout) 25 of 25
State (Ontario) 2 of 2
Country (Canada) 2 of 2
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-10 Arco

Sao Paulo, Brazil

Arco provides hundreds of thousands of students' education services. Arco's data-driven learning methodology, proprietary adaptable curriculum, interactive hybrid content, and high-quality pedagogical services allow students to personalize their learning experience while enabling schools to thrive. Arco was founded in 1941 and is based in Sao Paulo, Brazil.

Buy $1.5B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-18 Flint Group

Seattle, Washington, United States

Flint Group is an operator of home service businesses across the United States that focus on plumbing, HVAC, electrical, and related home service segments. Flint Group was founded in 2019 and is based in Seattle, Washington.

Buy -
SELLER

Insight Partners

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1995
PE ASSETS 80.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Insight Partners is a growth capital investment firm focused on early to later stage investments principally in the software sector. Insight Partners was formed in 1995 and is based in New York, New York.

DEAL STATS #
Overall 35 of 40
Sector (E-Commerce) 1 of 1
Type (Secondary Buyout) 15 of 17
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-24 Kabal

Stavanger, Norway

Kabal is a disruptive software company providing logistics solutions for the global oil and gas industry. Customers include all operators on the Norwegian Continental Shelf, several global IOCs, and global service companies. Kabal ’s software, WELS, enables parties in the oil and gas value chain to eliminate costs and reduce lead times through optimized planning and more effective communication. Kabal was founded in 2011 and is based in Stavanger, Norway.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-18 Alteryx

Irvine, California, United States

Alteryx is a provider of self-service data analytics software. Alteryx's software platform enables organizations to dramatically improve business outcomes and the productivity of their business analysts. Alteryx's subscription-based platform allows organizations to prepare, blend, and analyze data from a multitude of sources and more quickly benefit from data-driven decisions. The ease-of-use, speed, and sophistication that its platform provides is enhanced through intuitive and highly repeatable visual workflows. Alteryx was founded in 1997 and is based in Irvine, California.

Buy $4.4B
Mergr

Product

Company

Legal