1. Home >
  2. M&A >
  3. Growth Capital >
  4. Australia >
  5. True Capital Invests In Soulfresh

Investment Summary

True Capital Invests In Soulfresh

On December 22, 2019, private equity firm True Capital invested in food company Soulfresh

Investment Highlights
  • This is True Capital’s 1st transaction in the Food sector.
  • This is True Capital’s 1st transaction in Australia.

Investment Summary
Date 2019-12-22
Target Soulfresh
Sector Food
Investor(s) True Capital
Deal Type Growth Capital

Target

Soulfresh

Laverton North, Australia
Soulfresh is a food and drinks brand focused on healthy and sustainable lifestyles. Soulfresh operates across three core categories, delivering 11 own-brands across fermented (living) beverages, plant-based foods, and drinks. Brands within its portfolio include Lo Bros (kombucha range of drinks), Nutty Bruce (plant-based milk alternatives), Pico (organic vegan chocolate), and Eaty (plant-powered “meat”). Soulfresh is based in Laverton North, Australia.

Search 214,356 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

True Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 300M GBP
Size Middle-Market
Type Sector Focused
DESCRIPTION

True Capital is a private equity firm focused on opportunities in the retail and consumer sectors. True Capital looks to commit £10 to £40 million per transaction and seeks to leverage its network and operational expertise when considering investments. True Capital was formed in 2013 and is based in London.

DEAL STATS #
Overall 5 of 10
Sector: Food M&A 1 of 1
Type: Growth Capital M&A Deals 1 of 3
Country: Australia M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-22 Frugi

Cornwall, United Kingdom

Frugi is an ethical and organic children’s clothing brand that designs, manufactures, and sells sustainably-sourced organic cotton apparel and accessories for babies, children, and new mothers. Frugi was founded in 2004 and is based in Cornwall, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 Arpalus

Tenafly, New Jersey, United States

Arpalus helps brands and retailers maximize the value of their shelves at any store using computer vision and augmented reality allowing real-time analysis. Arpalus was founded in 2019 and is based in Tenafly, New Jersey.

Buy -
Mergr

Solution for

Product

Company

Legal