True Capital Mergers and Acquisitions Summary

Private Equity Firm Profile

True Capital’s most common sectors for investment areretail (29%) and apparel/textiles (15%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (43%) and growth capital (29%). In total, True Capital has invested in 1 US state and 3 different countries.

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M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity7
  • Total Sectors Invested 6
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 5
  • M&A Advisors 2

True Capital

Francis House, 11 Francis Street,
London, SW1P 1DE
United Kingdom
+44 20 3740 6940
www.true.global
enquiries@true.global

True Capital is a private equity firm focused on opportunities in the retail and consumer sectors. True Capital looks to commit £10 to £40 million per transaction and seeks to leverage its network and operational expertise when considering investments. True Capital was formed in 2013 and is based in London.


Investment Criteria

Sectors of Interest: Consumer Products, Consumer Services, Digital Media, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Venture

Geographic Preferences: United Kingdom

Transaction Criteria Min Max
Target Revenue 10 40
Target EBITDA - -
Investment Size - -
Enterprise Value - -
values in millions of GBP

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 5 2 - - - - 7
Sell (0.0/yr) # - - - - - - 0
  7

Most Recent M&A

Company Date Value Type
Zwift, Inc. 2020-09-16 - Venture
Long Beach, California · www.zwift.com
Hush Homewear Ltd. 2020-04-29 - Growth Capital
London, United Kingdom · www.hush-uk.com
Soulfresh Global Pty Ltd. 2019-12-22 - Growth Capital
Laverton North, Australia · www.soulfresh.co
Cut4Cloth Ltd. 2018-07-22 - Buyout (LBO, MBO, MBI)
Cornwall, United Kingdom · www.welovefrugi.com
Blackbird Retail Holdings Ltd. 2016-10-03 - Buyout (LBO, MBO, MBI)
Norfolk, United Kingdom · www.blackbirdretail.co.uk
Cotswold Co. (UK) Ltd. 2016-10-03 - Divestiture
Norwich, United Kingdom · www.cotswoldco.com
CycleSport North Ltd. 2015-11-22 - Buyout (LBO, MBO, MBI)
Preston, United Kingdom · www.ribblecycles.co.uk
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Blackbird Retail Holdings Ltd. 2016-10-03 Cotswold Co. (UK) Ltd. 2016-10-03 1
Norfolk, United Kingdom · www.blackbirdretail.co.uk Norwich, United Kingdom · www.cotswoldco.com

M&A by Sector

Sector Current # Value All-time # Value
Retail 2 (29%) - 2 (29%) -
Apparel/Textiles 1 (14%) - 1 (14%) -
Automotive 1 (14%) - 1 (14%) -
E-Commerce 1 (14%) - 1 (14%) -
Food 1 (14%) - 1 (14%) -
Internet Software and Services 1 (14%) - 1 (14%) -
Total 7 - 7 -

Acquisitions By Geo

State/Country Current # Value All-time # Value
United Kingdom 5 (71%) - 5 (71%) -
United States 1 (14%) - 1 (14%) -
  California 1 (14%) - 1 (14%) -
Australia 1 (14%) - 1 (14%) -
Total 7 - 7 -

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 3 (43%) - 3 (43%) -
Growth Capital 2 (29%) - 2 (29%) -
Divestiture 1 (14%) - 1 (14%) -
Venture 1 (14%) - 1 (14%) -
Total 7 - 7 -

Top M&A Advisors

Legal Deals
Jones Day
 2
PwC Law
 1

M&A Connections

Deals
Acquired from
Strategic(s)
14%
1 (14%)

Investor Summary

Investor Type

Private Equity Firm

Size

Middle-Market

PE Assets

300M GBP

Established

2013

Specialist/Generalist

Specialist

Leadership

Paul Cocker

Co-Founder

Matt Truman

Co-Founder & CEO

Will Pearson

Porfolio MD, CFO & COO

Ben Kirby

Director

Rachel Marshall

Principal

FAQ

When was True Capital founded?

True Capital was founded in 2013.

What type of investor is True Capital?

True Capital is a private equity firm.

Where is True Capital headquartered?

True Capital is headquartered in London, United Kingdom.

How much capital does True Capital have under management?

True Capital has 300M GBP under management.

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