Investment Summary

True Capital Invests In Arpalus

On January 1, 2020, private equity firm True Capital invested in internet software and services company Arpalus

Investment Highlights
  • This is True Capital’s 1st transaction in the Internet Software and Services sector.
  • This is True Capital’s 1st transaction in the United States.
  • This is True Capital’s 1st transaction in New Jersey.

Investment Summary
Date 2020-01-01
Target Arpalus
Sector Internet Software and Services
Investor(s) True Capital
Deal Type Growth Capital

Target

Arpalus

Tenafly, New Jersey, United States
Arpalus helps brands and retailers maximize the value of their shelves at any store using computer vision and augmented reality allowing real-time analysis. Arpalus was founded in 2019 and is based in Tenafly, New Jersey.

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Investor(S) 1

Investor

True Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 300M GBP
Size Middle-Market
Type Sector Focused
DESCRIPTION

True Capital is a private equity firm focused on opportunities in the retail and consumer sectors. True Capital looks to commit £10 to £40 million per transaction and seeks to leverage its network and operational expertise when considering investments. True Capital was formed in 2013 and is based in London.

DEAL STATS #
Overall 6 of 10
Sector (Internet Software and Services) 1 of 2
Type (Growth Capital) 2 of 3
State (New Jersey) 1 of 1
Country (United States) 1 of 2
Year (2020) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-22 Soulfresh

Laverton North, Australia

Soulfresh is a food and drinks brand focused on healthy and sustainable lifestyles. Soulfresh operates across three core categories, delivering 11 own-brands across fermented (living) beverages, plant-based foods, and drinks. Brands within its portfolio include Lo Bros (kombucha range of drinks), Nutty Bruce (plant-based milk alternatives), Pico (organic vegan chocolate), and Eaty (plant-powered “meat”). Soulfresh is based in Laverton North, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-29 Hush

London, United Kingdom

Hush was founded on a core collection of comfortable, stylish pyjamas and loungewear. The brand has since branched out into further categories of womenswear including dresses, footwear, jeans, and athleisure. Hush was founded in 2002 and is based in London, United Kingdom.

Buy -
Mergr

Product

Company

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