Investment Summary

TruArc Partners Invests In New Directions Aromatics

On February 15, 2022, private equity firm TruArc Partners invested in distribution company New Directions Aromatics

Investment Highlights
  • This is TruArc Partners’ 4th transaction in the Distribution sector.
  • This is TruArc Partners’ 1st transaction in Canada.
  • This is TruArc Partners’ 1st transaction in Ontario.

Investment Summary
Date 2022-02-15
Target New Directions Aromatics
Sector Distribution
Investor(s) TruArc Partners
Deal Type Growth Capital

Target

New Directions Aromatics

Mississauga, Ontario, Canada
New Directions Aromatics is a supplier of wholesale natural and organic raw materials to the cosmetics, health and beauty, and personal care industries. The company is a supplier of essential oils, carrier oils, butters, botanical cosmetic bases, botanical liquid extracts, and numerous other natural and organic raw material ingredients. It is differentiated in the marketplace by its focus on customer service and its ability to offer a “one-stop shop” solution to customers including individual consumers, small and medium businesses, and Fortune 500 companies. New Directions Aromatics was formed in 1998 and is based in Mississauga, Ontario.

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Investor(S) 1

Investor

TruArc Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 3.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TruArc Partners is a private equity firm that invests in small to mid-market companies throughout North America. The Firm seeks to invest $50 to $150 million in companies valued between $100 and $500 million. TruArc Partners will consider a variety of transaction types, including leveraged acquisitions, build-ups, recapitalizations, restructurings and growth equity commitments. TruArc Partners was formerly known as Snow Phipps Group. The Firm was established in 2005 and is based in New York, New York.

DEAL STATS #
Overall 29 of 34
Sector (Distribution) 4 of 4
Type (Growth Capital) 3 of 5
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-15 Lamark Media

Boca Raton, Florida, United States

Lamark Media is a full-service integrated digital marketing company. Lamark Media offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. Lamark Media is based in Boca Raton, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-08 Aptyx

Tempe, Arizona, United States

Aptyx is a manufacturer of custom dip molded, dip-coated, and injection molded parts. MDI specializes in short run, small batch, custom molded products primarily for U.S.-based OEM customers in industrial, medical, and consumer end markets. Aptyx was founded in 1998 and is based in Tempe, Arizona.

Buy -
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