Investment Summary

Trinity Hunt Partners and Balance Point Capital Partners Invest In Supreme Optimization

On March 14, 2023, private equity firm Trinity Hunt Partners and mezzanine finance firm Balance Point Capital Partners invested in marketing company Supreme Optimization

Investment Highlights
  • This is Trinity Hunt Partners’ 2nd and Balance Point Capital Partners’ 1st transaction in the Marketing sector.
  • This is Trinity Hunt Partners’ 1st and Balance Point Capital Partners’ 1st transaction in Puerto Rico.

Investment Summary

Date 2023-03-14
Target Supreme Optimization
Sector Marketing
Investor(s) Trinity Hunt Partners
Balance Point Capital Partners
Deal Type Growth Capital
Advisor(s) Objective, Investment Banking and Valuation (Financial)
Nixon Peabody (Legal)

Target

Supreme Optimization

San Juan, Puerto Rico
Supreme Optimization is a digital marketing agency focused exclusively on the life sciences industry. The company helps clients accelerate growth through digital transformation by providing digital strategy, paid advertising, paid social, and website development services. Supreme Optimization was founded in 2015 and is based in San Juan, Puerto Rico.

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Investor(S) 2

Investor

Trinity Hunt Partners

Dallas, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Trinity Hunt Partners is a private equity firm focused on investing in lower middle-market companies throughout US. Trinity targets established companies with EBITDA of $4 to $25 million and investment size between $15 and $70 million of equity invested into each portfolio company. Specific areas of interest include business, healthcare, and consumer services. The Firm focuses on majority and significant minority recapitalizations, buy-and- builds, management buyouts. Trinity Hunt Partners was founded in 1993 and is based in Dallas, Texas.


DEAL STATS #
Overall 36 of 42
Sector (Marketing) 2 of 4
Type (Growth Capital) 7 of 10
Country (Puerto Rico) 1 of 1
Year (2023) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-08 LoneStar Group

Wednesbury, United Kingdom

LoneStar Group is a manufacturer of specialty fasteners and gaskets that are primarily used in extreme temperature, high-pressure and corrosive environments such as sub-sea petroleum exploration and production systems as well as petroleum and petrochemical refineries. LSP Holding was founded in 1960 and is based in Wednesbury, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-28 Riverside Services

Southborough, Massachusetts, United States

Riverside Services provides comprehensive commercial landscaping maintenance, enhancement, and design solutions, as well as critical winter services. Riverside Services is based in Southborough, Massachusetts.

Buy -
Investor

Balance Point Capital Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 1.7B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Balance Point Capital Advisors is a provider of equity and debt capital to middle-market US-based companies. The Firm looks to invest $5 to $30 million in companies generating $10 $150 million in revenue. The Firm invest in the range of $15 to $75 million with and enterprise value of $10 to $150 million. Funds are used to support a variety of needs, including private equity sponsored buyouts, strategic acquisitions, refinancing's, management buyouts, leveraged recapitalizations, and growth capital financing needs. Balance Point Capital is based in Westport, Connecticut.


DEAL STATS #
Overall 38 of 46
Sector (Marketing) 1 of 1
Type (Growth Capital) 23 of 26
Country (Puerto Rico) 1 of 1
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-26 Excellarate

Wayne, Pennsylvania, United States

Excellarate is a provider of customized software solutions and mission-critical IT services to insurance, healthcare and other companies that provide web-enabled services. Excellarate is based in Wayne, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-04 Innovia Medical

St. Paul, Minnesota, United States

Innovia Medical is a developer and manufacturer of products including ear, nose, and throat (ENT), Tissu-Trans, InstruSafe Instrument Protection Trays and Care + Maintenance Products, EarPopper and Minne Ties Agile MMF products. Innovia Medical was founded in 2015 and is based in St. Paul, Minnesota.

Buy -