M&A Deal Summary

TPG and Satya Capital Acquire TRACE

On January 19, 2018, private equity firms TPG and Satya Capital acquired media company TRACE from MTG

Acquisition Highlights
  • This is TPG’s 6th and Satya Capital’s 1st transaction in the Media sector.
  • This is TPG’s 4th and Satya Capital’s 1st transaction in France.

M&A Deal Summary
Date 2018-01-19
Target TRACE
Sector Media
Buyer(s) TPG
Satya Capital
Sellers(s) MTG
Deal Type Divestiture

Target

TRACE

Clichy, France
TRACE is a global multi-platform media and entertainment company that is recognized as the leading youth media brand in Sub-Saharan Africa. TRACE was founded in 2003 and is based in Clichy, France.

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Buyer(S) 2

Buyer

TPG

Fort Worth, Texas, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 1992
PE ASSETS 137.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TPG Capital is a global, mega-sized private investment firm that manages a family of funds focused on private equity, real estate, venture capital, public equity and debt investing. TPG invests in opportunities across a broad range of industries and geographies. TPG generally seeks to invest in established businesses that can benefit from the Firm's operational experience and connections. Industries of interest include consumer, retail, healthcare, industrials, digital media, natural resources, energy, real estate, technology, and software. TPG was formerly known as Texas Pacific Group and was originally established in 1992 by David Bonderman, James Coulter and William Price. The Firm is based in Forth Worth, Texas with additional offices in Europe, Asia, and Australia.

DEAL STATS #
Overall 313 of 421
Sector (Media) 6 of 9
Type (Divestiture) 25 of 35
Country (France) 4 of 4
Year (2018) 3 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-17 C3 IoT

Redwood City, California, United States

C3 IoT is a AI and IoT software provider for digital transformation. C3 IoT delivers a comprehensive platform as a service (PaaS) for the rapid design, development, and deployment of large-scale big data, predictive analytics, AI, and IoT applications for any value chain. C3 IoT also provides a family of configurable and extensible SaaS products developed with and operating on its PaaS, including predictive maintenance, fraud detection, sensor network health, supply chain optimization, energy management, and customer engagement.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-24 Benevity

Calgary, Alberta, Canada

Benevity is a provider of corporate social responsibility and employee engagement software that allows companies to automate processes for online workplace giving, volunteering, and community investment with a social mission of “doing well by doing good.” Benevity was founded in 2008 and is based in Calgary, Alberta.

Buy -
Buyer

Satya Capital

Investor Investor Investor

Category Private Equity Firm
PE ASSETS 200M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Satya Capital is a private investment firm focused on providing long-term growth capital to companies throughout Africa. The Firm targets investments from $20 to $100 million dollars and invests in a broad range of sectors including consumer, retail, healthcare, technology, media, telecommunications, and financial services. Satya works in partnership with TPG Growth, the middle-market and growth equity investment platform of TPG Capital. Satya Capital is based in London.

DEAL STATS #
Overall 6 of 8
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
Country (France) 1 of 1
Year (2018) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-29 O3b Networks

St Helier, Cayman Islands

O3b Networks Ltd. is a satellite service provider building a next-generation satellite network for telecommunication operators, internet service providers, enterprise and government customers in emerging and insufficiently connected markets.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-14 Cellulant

Nairobi, Kenya

Cellulant is a one-stop digital payments company; providing the glue connecting everyone to everything, every day. The company is growing to fix the continent's payments problems by connecting 700m mobile users to payments that power their daily lives. Cellulant’s providing solutions to everyday challenges across Africa has led to digitizing payments end to end for various value chains and as a result, providing increased transparency and broader reach within a single mobile platform for financial sector players. Cellulant was founded in 2004 and is based in Nairobi, Kenya.

Buy -

Seller(S) 1

SELLER

MTG

Stockholm, Sweden
Category Company
Founded 1987
Sector Media
Employees1,015
Revenue 5.5B SEK (2022)
DESCRIPTION

MTG is an international entertainment group. Its operations span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTG was founded in 1987 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 4 of 5
Sector (Media) 3 of 3
Type (Divestiture) 3 of 4
Country (France) 1 of 1
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-20 Kongregate

San Francisco, California, United States

Kongregate, Inc. is a browser based game site with over 10 million monthly unique visitors who spend more than 23 million hours playing per month. The site features a community and social platform including achievements, profiles, chat, messaging, forums, and levels, which unifies over 30,000 games into a cohesive and addicting experience. Kongregate shares revenue from advertising and virtual goods directly with over 8,500 developers who have uploaded games to the site. Kongregate, Inc. was established in 2006 and is headquartered in San Francisco, California.

Buy $55M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-28 Zoomin.TV

Amsterdam, Netherlands

Zoomin.TV is an online video entertainment network, content production, and advertising sales house. Zoomin.TV was founded in 2000 and is based in Amsterdam, Netherlands.

Sell -
Mergr

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