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  6. Tinuiti Acquires CPC Strategy

M&A Deal Summary

Tinuiti Acquires CPC Strategy

On September 6, 2018, Tinuiti acquired marketing company CPC Strategy

Acquisition Highlights
  • This is Tinuiti’s 2nd transaction in the Marketing sector.
  • This is Tinuiti’s 3rd transaction in the United States.
  • This is Tinuiti’s 2nd transaction in California.

M&A Deal Summary
Date 2018-09-06
Target CPC Strategy
Sector Marketing
Buyer(s) Tinuiti
Deal Type Add-on Acquisition

Target

CPC Strategy

San Diego, California, United States
CPC Strategy is a retail-focused digital marketing agency that specializes in driving performance growth on the channels that directly impact a retailer's digital bottom line. CPC Strategy is based in San Diego, California.

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Buyer(S) 1

Buyer

Tinuiti

Philadelphia, Pennsylvania, United States
Category Company
Founded 2004
Sector Digital Media
Employees700
DESCRIPTION

Tinuiti is an independent performance marketing firm that offers a broad range of services, including Paid Search (SEM), Search Engine Optimization (SEO), Shopping & Feed, Performance Display, Paid Social, Conversion Rate Optimization (CRO), and Insight & Analytics across Google, Facebook, and Amazon. Tinuiti was founded in 2004 and is based in Philadelphia, Pennsylvania.

DEAL STATS #
Overall 3 of 6
Sector: Marketing M&A 2 of 4
Type: Add-on Acquisition M&A Deals 3 of 6
State: California M&A 2 of 4
Country: United States M&A 3 of 6
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-13 Email Aptitude

San Rafael, California, United States

Email Aptitude LLC is an ESP-agnostic agency focused on full-service email program management, advanced email strategy, CRM, and creative services. Email Aptitude LLC is based in San Rafael, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-17 Ortega Group

Seattle, Washington, United States

Ortega Group is a specializes in strategic account management and operational services for brands like Gerber, Grande Cosmetics, Nulo Pet Food, and Pantone. Ortega Group was founded in 2013 and is based in Seattle, Washington.

Buy -
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