Tinuiti - M&A Summary, Ownership, and Business Overview

Digital MediaCompany

Tinuiti M&A Summary

Tinuiti has acquired 6 companies of its own, including 3 in the last 5 years.

Tinuiti has acquired in 3 different US states. The Company’s most targeted sectors include marketing (67%) and business services (17%).

Tinuiti Ownership

Who owns Tinuiti?

Tinuiti is owned by New Mountain Capital. It was acquired on December 10, 2020.

Is Tinuiti PE-backed?

Yes. Tinuiti is owned by private equity investor New Mountain Capital.

Was Tinuiti formerly PE-backed?

Yes. Tinuiti was formerly owned by 1 private investor.

Tinuiti Business Overview

Where is Tinuiti headquartered?

Tinuiti is headquartered in Philadelphia, Pennsylvania.

How many employees does Tinuiti have?

Tinuiti has 700 employees.

What sector is Tinuiti in?

Tinuiti is a digital media company.

When was Tinuiti founded?

Tinuiti was founded in 2004.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 3
  • Total Countries Invested 1

Tinuiti

Tinuiti, Inc.

121 S 13th Street, 3rd Floor,
Philadelphia, Pennsylvania 19107
United States,
(833) 846-8484
www.tinuiti.com

Tinuiti is an independent performance marketing firm that offers a broad range of services, including Paid Search (SEM), Search Engine Optimization (SEO), Shopping & Feed, Performance Display, Paid Social, Conversion Rate Optimization (CRO), and Insight & Analytics across Google, Facebook, and Amazon, with over $2 billion in media under management and 700 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing, and more, Tinuiti understands success requires both strategy and channel specialization. Tinuiti was founded in 2004 and is based in New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 3 - 2 - 1 - 6
Sell (0.0/yr) # - - - - - - 0
  6

Most Recent M&A

Company Date Value Type
Ampush Media, Inc. 2023-01-24 - Add-on Acquisition
San Francisco, California · www.ampush.com
Bliss Point Media 2021-07-19 - Add-on Acquisition
Santa Monica, California · www.blisspointmedia.com
Ortega Group LLC 2021-03-17 - Add-on Acquisition
Seattle, Washington · www.theortegagroup.com
CPC Strategy 2018-09-06 - Add-on Acquisition
San Diego, California · www.cpcstrategy.com
Email Aptitude LLC 2018-06-13 - Add-on Acquisition
San Rafael, California · www.emailaptitude.com
OrionCKB 2017-11-02 - Add-on Acquisition
Walpole, Massachusetts · www.orionckb.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (67%) - - -
Business Services 1 (17%) - - -
Internet Software and Services 1 (17%) - - -
Total 6 - - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  California 4 - - -
  Washington 1 - - -
  Massachusetts 1 - - -
Total 6 - - -

Company Summary

SECTOR

Digital Media

Employees

700

Established

2004

Former Name

Elite SEM, Inc.

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