M&A Deal Summary

The SimplyBiz Group Acquires Defaqto

On March 20, 2019, The SimplyBiz Group acquired information services company Defaqto from Synova for 74M GBP

Acquisition Highlights
  • This is The SimplyBiz Group’s 1st transaction in the Information Services sector.
  • This is The SimplyBiz Group’s 0th largest (disclosed) transaction.
  • This is The SimplyBiz Group’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2019-03-20
Target Defaqto
Sector Information Services
Buyer(s) The SimplyBiz Group
Sellers(s) Synova
Deal Type Add-on Acquisition
Deal Value 74M GBP

Target

Defaqto

Haddenham, United Kingdom
Defaqto Ltd. is an information provider to the financial services industry, focused on providing intelligence to support better decision-making. The Company provides products and services to most UK retail financial product providers, to asset managers, to financial advisers, to industry regulators and to comparison websites.

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Buyer(S) 1

Buyer

The SimplyBiz Group

Huddersfield, United Kingdom

Category Company
Founded 2002
Sector Business Services
Employees500
Revenue 63M GBP (2019)
DESCRIPTION

The SimplyBiz Group is a provider of outsourced regulatory and business support services to the financial services market. The SimplyBiz Group was founded in 2002 and is based in Huddersfield, the United Kingdom.


DEAL STATS #
Overall 2 of 2
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 2 of 2
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Zest Technology

Surrey, United Kingdom

Zest Technology provides software for the employee benefits market, delivered directly to clients and through licensees. The Zest employee benefits platform works hard to engage employees with their benefits, any time, anywhere, any place. Zest Technology is based in Surrey, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 Zest Technology

Surrey, United Kingdom

Zest Technology provides software for the employee benefits market, delivered directly to clients and through licensees. The Zest employee benefits platform works hard to engage employees with their benefits, any time, anywhere, any place. Zest Technology is based in Surrey, England.

Sell £10M

Seller(S) 1

SELLER

Synova

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 1.7B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Synova is an independent private equity firm that invests in mid-market companies throughout the UK. Prospective companies generally possess stable cash flows, strong competitive positions and are led by experienced management teams. Synova looks to invest £15 to £150 million in transactions valued up £250 million. Synova will also consider co-investment situations. The Firm targets companies operating in the consumer products, financial services, leisure, healthcare, education business services, and IT sectors. Funds are generally used to support buyouts and growth capital needs. Synova was formed in 2007 and is based in London.


DEAL STATS #
Overall 10 of 16
Sector (Information Services) 1 of 2
Type (Add-on Acquisition) 6 of 8
Country (United Kingdom) 9 of 15
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-05 Merit Software

Dublin, Ireland

Merit Software is a provider of payable and receivable reconciliation and workflow solutions to global investment banks, brokers and clearing houses. Meritsoft was founded in 2000 and is based in Dublin, Ireland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-25 Mediatonic

London, United Kingdom

Mediatonic is a developer and publisher of video games. Mediatonic has launched over 100 games in partnership with some of the world’s largest and fastest-growing game publishers including Scopely and Square Enix. Mediatonic was founded in 2005 and is based in London, United Kingdom.

Buy -