M&A Deal Summary

The Carlyle Group Acquires Claritas

On January 5, 2017, private equity firm The Carlyle Group acquired information services company Claritas from Nielsen

Acquisition Highlights
  • This is The Carlyle Group’s 6th transaction in the Information Services sector.
  • This is The Carlyle Group’s 285th transaction in the United States.
  • This is The Carlyle Group’s 17th transaction in New York.

M&A Deal Summary
Date 2017-01-05
Target Claritas
Sector Information Services
Buyer(s) The Carlyle Group
Sellers(s) Nielsen
Deal Type Divestiture

Target

Claritas

Ithaca, New York, United States
Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. Claritas was formed in 1971 and is based in Ithaca, New York.

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Buyer(S) 1

Buyer

The Carlyle Group

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1987
PE ASSETS 435.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.

The Carlyle Group is a global investment firm that pursues private equity, credit, and real estate investments worldwide. Carlyle's private equity practice practice pursues buyouts, strategic minority equity investments, equity private placements, consolidations and buildups, and growth capital financings. With offices in 19 countries, Carlyle can easily target opportunities throughout North America, Europe, Asia, Australia, the Middle East/North Africa and Latin America. Broad sectors of interest include aerospace, defense, automotive and transportation, consumer, retail, energy and power, financial services, healthcare, industrial, infrastructure, technology services, business services, telecommunications and media. The Carlyle Group was formed in 1987 and is based in Washington DC.

DEAL STATS #
Overall 581 of 744
Sector (Information Services) 6 of 8
Type (Divestiture) 59 of 72
State (New York) 17 of 24
Country (United States) 285 of 349
Year (2017) 1 of 29
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-30 G&N Brands

Providencia, Chile

G&N Brands owns and operates fast-food restaurants. The company is a pioneer in the development and consolidation of the franchise model in Chile, currently operating with 70+ franchisees. G&N was established in 1983 and is based in Providencia, Chile.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-30 UniRush

Chicago, Illinois, United States

UniRush LLC and its operating businesses RushCard, a leading online direct-to-consumer general purpose reloadable prepaid card provider, and Rapid! PayCard, a leading corporate payroll card provider.

Sell $147M

Seller(S) 1

SELLER

Nielsen

New York, New York, United States
Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.

DEAL STATS #
Overall 4 of 10
Sector (Information Services) 1 of 4
Type (Divestiture) 3 of 9
State (New York) 1 of 4
Country (United States) 3 of 7
Year (2017) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-20 Gracenote

Emeryville, California, United States

Gracenote, Inc. is a provider of embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets.

Buy $560M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-20 Nielsen - Ad Intelligence Service

Saint-Laurent, Quebec, Canada

Nielsen - Ad Intelligence Service is a provider of actionable data to compare activity across media categories, allowing clients to tap into historical data by company, category, brand, media and many other categories.

Sell -
Mergr

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