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Claritas Overview

Information ServicesCompany

Is Claritas PE-backed?

Yes. Claritas is owned by private equity investor The Carlyle Group.

Where is Claritas headquartered?

Claritas is headquartered in Ithaca, New York.

What sector is Claritas in?

Claritas is an information services company.

When was Claritas founded?

Claritas was founded in 1971.

Claritas

Claritas, Inc.

53 Brown Road,
Ithaca, New York 14850
United States,
(800) 234-5973
www.claritas.com

Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. Claritas was formed in 1971 and is based in Ithaca, New York.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # - - - - - - 0
  3

Company Summary

SECTOR

Information Services

Established

1971


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