Claritas - M&A Summary, Ownership, and Business Overview

Information ServicesCompany

Claritas M&A Summary

Claritas has acquired 3 companies of its own, including 1 in the last 5 years.

Claritas has acquired in 2 different US states. The Company’s most targeted sectors include information technology (67%) and business services (34%).

Claritas Ownership

Who owns Claritas?

Claritas is owned by The Carlyle Group. It was acquired on January 5, 2017.

Is Claritas PE-backed?

Yes. Claritas is owned by private equity investor The Carlyle Group.

Claritas Business Overview

Where is Claritas headquartered?

Claritas is headquartered in Ithaca, New York.

What sector is Claritas in?

Claritas is an information services company.

When was Claritas founded?

Claritas was founded in 1971.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 1

Claritas

Claritas, Inc.

53 Brown Road,
Ithaca, New York 14850
United States,
(800) 234-5973
www.claritas.com

Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. Claritas was formed in 1971 and is based in Ithaca, New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
AcquireWeb, Inc. 2019-01-22 - Add-on Acquisition
Foster City, California · www.acquireweb.com
Geoscape International, Inc. 2018-01-10 - Add-on Acquisition
Miami, Florida · www.geoscape.com
Strategic Mapping, Inc. 1996-05-10 - Add-on Acquisition
Santa Clara, California · www.mapstrat.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 2 (67%) - - -
Business Services 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
United States 3 - - -
  California 2 - - -
  Florida 1 - - -
Total 3 - - -

Company Summary

SECTOR

Information Services

Established

1971

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