M&A Deal Summary

The ANA Acquires Data & Marketing Association

On May 31, 2018, The ANA acquired marketing company Data & Marketing Association

Acquisition Highlights
  • This is The ANA’s 1st transaction in the Marketing sector.
  • This is The ANA’s 1st transaction in the United States.
  • This is The ANA’s 1st transaction in Virginia.

M&A Deal Summary
Date 2018-05-31
Target Data & Marketing Association
Sector Marketing
Buyer(s) The ANA
Deal Type Add-on Acquisition

Target

Data & Marketing Association

Alexandria, Virginia, United States
Data & Marketing Association driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. The DMA’s brand-leading membership is made up of over 1,000 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers, and media companies. By representing the entire marketing ecosystem — demand side and supply side — and engaging more than 100,000 industry professionals annually, the DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

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Buyer(S) 1

Buyer

The ANA

New York, New York, United States
Category Company
Founded 1910
Sector Marketing
DESCRIPTION

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 marketing service providers, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Virginia) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
Mergr

Product

Company

Legal