Data & Marketing Association - Ownership and Business Overview

MarketingCompany

Data & Marketing Association Ownership

Who owns Data & Marketing Association?

Data & Marketing Association is owned by The ANA. It was acquired on May 31, 2018.

Data & Marketing Association Business Overview

Where is Data & Marketing Association headquartered?

Data & Marketing Association is headquartered in Alexandria, Virginia.

What sector is Data & Marketing Association in?

Data & Marketing Association is a marketing company.

When was Data & Marketing Association founded?

Data & Marketing Association was founded in 1917.

Marketing M&A Summary in 2018

Out of 60 sectors in the Mergr database, marketing ranked 13 in number of deals in 2018. The largest marketing acquisition in 2018 was Acxiom - Marketing Solutions Business - which was acquired by The Interpublic Group of Companies for $2.3B.

Join Mergr to view all 223 acquisitions of marketing companies in 2018, including 15 acquisitions by private equity firms, and 208 by strategics.

Data & Marketing Association

225 Reinekers Lane Suite 325,
Alexandria, Virginia 22314
United States,
(202) 861-2441
www.thedma.org

Data & Marketing Association driving the data and marketing agenda for a full century, the Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. The DMA’s brand-leading membership is made up of over 1,000 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers, and media companies. By representing the entire marketing ecosystem — demand side and supply side — and engaging more than 100,000 industry professionals annually, the DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.


Company Summary

SECTOR

Marketing

Established

1917

Former Name

Direct Marketing Association

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